July 22 - 28, 2013 Vol. 16 — No. 14

Top Stories

  • MLB Network renewal talks part of business push

    MLB Network has started formal renewal talks with several big distributors, including Comcast, DirecTV and Time Warner Cable, several sources say. According to the network’s opening offer, MLB is looking to double its license fee to about 50 cents a subscriber per month.

  • NFL Net retools after staff departures

    NFL Network lost around 12 percent of its production staff in recent months, as around 15 full-time staffers bolted for Fox Sports 1, which is based just two miles away in Los Angeles. Another 10 to 15 permanent free-lancers also left for the soon-to-launch channel.

  • Funny business: Mascots

    The success of a team’s mascot program has less to do with the suit than it does the person in the suit and the story behind the suit, as evidenced by the fact that three mascots with no logical connection to their teams — the Phanatic, the Chicken and the Gorilla — were the three inaugural inductees into the Mascot Hall of Fame, launched in 2005 by David Raymond, the original Phanatic.

  • Unrest in Brazil heightens concerns for marketers

    Momentum Worldwide CEO Chris Weil got a call from the head of his agency’s Brazilian office moments after last month’s Confederations Cup final. It wasn’t about the outcome of the match. Instead, one of Momentum’s clients wanted to postpone a World Cup marketing program.

  • Sports travel enjoys uptick

    Corporate clients and sports fans want exclusive, memorable travel and hospitality experiences, and agencies are responding. Imagine going onto the field after the final whistle blows at the Super Bowl, meeting hoops stars at the Final Four or trying on a World Series ring.

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