July 15 - 21, 2013 Vol. 16 — No. 13

Top Stories

  • FS1 carriage talks sticky a month out

    A month before launching its much publicized all-sports network, Fox has yet to cut carriage deals with three of the country’s four biggest distributors, raising the possibility that its August launch of Fox Sports 1 will fall short of the 90 million homes the channel is expected to have.

  • NFL goes all in on ‘Draft Day’

    It can be argued that in the history of cinema, there has never been more cooperation between a major U.S. sports league and a major motion picture studio than the filming of “Draft Day,” a fictionalized movie that focuses on 36 hours around the Cleveland Browns making a draft selection.

  • ‘Turbo’ offers outlet for revved-up marketing

    Cutting a marketing agreement with a movie studio can be the most painless deal in sports. Just ask Sunoco, Firestone or Verizon. Those companies collectively spend millions on their sponsorship of the Izod IndyCar Series, but the exposure they will get in DreamWorks’ newest animated film, “Turbo,” which opens this week, cost them next to nothing.

  • SEC taps N.Y. firm for game-day research

    Despite putting the best product on the field and playing in front of the most fans, the Southeastern Conference’s athletic directors see room for improvement. The SEC has hired a market research agency to help it better understand fan behavior.

  • NBA’s TMBO a launchpad for high-level executives

    In the past two weeks, three NBA teams hired high-level executives who share one specific business pedigree: Each came out of the NBA’s team marketing and business operations department, a group that increasingly is serving as an executive pipeline to some of the top jobs in sports.

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