League to bring U.S. back to velodrome AutoTrader.com renews with NBA Breaking Ground: NHRA looks to Paciolan Nike’s Converse sues 31 companies PowerBar narrows sponsorship focus From the Field of Information Management Roc Nation in acquisition mode End the one-size-fits-all approach How brands can reach the two Brazils Pete D’Alessandro
SBJ/June 10-16, 2013/People and Pop CulturePrint All
Allegheny College promoted Mandy Prusia to associate director of athletics and recreation for compliance and operations.
Brigham Young University hired Cody Fueger as director of basketball operations. Fueger was director of basketball operations at Utah State University.
Delta State University promoted Ronnie Mayers to director of athletics and aquatics.
Dan Cetrone resigned from the positions of Greensboro College athletic director and men’s lacrosse coach.
High Point University promoted Bryan Norris to assistant athletic director for development and named Taylor Blakely director of marketing. Blakely was assistant director of marketing at Ohio University.
Ithaca College named Susan Bassett director of intercollegiate athletics and recreational sports. Bassett was director of athletics, physical education, and recreation at Carnegie Mellon University.
Midland University named Dave Gillespie athletic director. Gillespie was activities director at Lincoln Southwest High School.
Temple University named Pat Kraft deputy athletic director. Kraft was executive senior associate athletic director at Loyola University Chicago.
The University of Detroit Mercy named Robert Vowels athletic director. Vowels was vice president of membership and student-athlete affairs for the NCAA.
The University of Montana Western promoted Ryan Nourse to athletic director, effective July 1.
Tim Van Alstine resigned from the position of Western Illinois University athletic director.
Delaware North Cos. Gaming & Entertainment named E. Brian Hansberry president. Hansberry was chief operating officer for Agua Caliente Casino Resort Spa.
Sun Life Stadium named Jorge Naranjo senior director of events and sales.
The Miami Dolphins promoted Anthony Hunt to director of pro scouting, Joe Schoen to assistant director of college scouting, Adam Engroff to national scout and Cody Rager to West Coast area scout.
The Ottawa CFL franchise named Brock Sunderland assistant general manager. Sunderland was college scout for the New York Jets.
OB Sports Golf Management named Tom Colceri to vice president of business development. Colceri was director of sales for DMB Associates’ Silverleaf Club.
The Colorado Avalanche named Patrick Roy coach and vice president of hockey operations. Roy was coach and general manager of the Quebec Remparts.
GroupM ESP hired Jason Blake as vice president, Kacey Cisca as account manager, and Vanessa Bekono as executive associate.
Home Team Marketing hired Kenyon Rasheed as account executive.
Property Consulting Group hired Laura Waters-Brown as innovation specialist and Bill Nichols as director of strategic partnerships.
MP & Silva named Peter Hutton chief operating officer. Hutton was the managing director of ESPN Star Sports.
NBC Universal named Cherie Cohen senior vice president of cable advertising sales. Cohen was vice president of multimedia sales for ESPN.
Fox Sports named Bill Dallman vice president and news director for Fox Sports 1, effective July 1. Dallman was vice president and news director for Fox affiliate KMSP-TV in Minneapolis-St. Paul.
Sunrise Sports and Entertainment promoted Steve Ziff, Matthew Sacco and Ryan McCoy to senior vice president positions.
The New Orleans Saints and New Orleans Pelicans hired Doug Tatum as executive director of digital media. Tatum was lead sports editor for The Times-Picayune.
Sporting Goods and Apparel
LaCrosse Footwear named Robert Sasaki president. Sasaki was a finance executive for Nike.
Volcom named Mandy Fry vice president of the women’s division. Fry was senior design director for Billabong.
Peter Millar named Mark Jesness sales executive for Northern California and Nevada.
The U.S. Tennis Association named Dan Faber executive director of USTA Serves. Faber was the executive director for the National Junior Tennis League of Trenton (N.J.).
The Badminton World Federation named Poul-Erik Hoyer president.
Mammoth Mountain Ski Area named Erik Forsell chief marketing officer. Forsell was vice president of marketing for Asics America.
XOS Digital promoted Matthew Bairos to president and chief executive officer and Christopher McCleary to vice chairman on its board of directors.
Awards and Boards
The Australian Football League awarded Cam Vale the 2013 Graeme Samuel Scholarship. Vale is the chief operating officer for the North Melbourne Football Club.
The NTRA named Craig Dado to the board of directors. Dado is the executive vice president and chief marketing officer of Del Mar Thoroughbred Club.
The chairman of the PGA European Tour board of directors, Neil Coles, stepped down from the position.
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Goodell goes ‘Beyond the Boardroom’
NFL Commissioner Roger Goodell participates in the “Beyond the Boardroom” interview with Jonathan Tisch, co-owner of the New York Giants and chairman of Loews Hotels. The interview took place at the 35th annual NYU International Hospitality Industry Investment Conference on June 4 at the New York Marriott Marquis.
Photos by:NYU-SCPS TISCH CENTER / DEBRA ROTHENBERG
Wounded Warrior Project honors Vecchione
NACDA Executive Director Bob Vecchione was awarded the Tony Snow Award from the Wounded Warrior Project during the organization’s Courage Awards and Benefit Dinner on May 30 at the Waldorf Astoria in New York City. From left: Maryland AD and NACDA President Kevin Anderson; Al Giordano, co-founder and deputy executive director of the Wounded Warrior Project; Vecchione; and Steve Nardizzi, executive director of the Wounded Warrior Project.
On the mound in Indianapolis
PGA of America President Ted Bishop (center) and his grandson Reid pose with Carl Burleson, VP and GM of the Indianapolis Indians, after Bishop threw the first pitch at a May 29 game at Victory Field. Bishop is the 38th president of the PGA.
Photo by:MARK DICKHAUS
Tennis HOF & Museum accredited
The International Tennis Hall of Fame & Museum earned accreditation status from the American Alliance of Museums. Marking the achievement recently were (back row, from left) CEO Mark Stenning; senior archivist Troy Gowen; museum director Doug Stark; Gilbert Whittemore, museum committee member; and Christopher Clouser, chairman of the board of directors; (front row, from left) registrar Sarah Berkovec; librarian Meredith Miller; Nicole Markham, curator of collections; Kelsey Dolan, coordinator of visitors services; and Katherine Burton Jones, chair of the museum committee.
Photo by:KIM FULLER
‘Countdown to Sochi’
Scott Brown, the newly appointed president of Universal Sports Network, introduced “Countdown to Sochi,” a studio news show heading into the 2014 Winter Olympics, during an event May 15 at the network’s new production facility in Centennial, Colo. Several athletes from U.S. Figure Skating were on hand for the announcement. From left: Brown; “Countdown to Sochi” host Craig Hummer; figure skaters Max Aaron, Josh Farris and Ryan Bradley; Dean Walker, Universal Sports SVP of production; and Ramsey Baker, U.S. Figure Skating CMO.
Photo by:ERIC LARS BAKKE
Cowher receives Apollo Award
The Live SunSmart Foundation raised $50,000 during its annual fundraising event on May 30 at Maritime Parc in Jersey City, N.J. CBS football analyst and former Pittsburgh Steelers coach Bill Cowher received the organization’s first Apollo Award. From left: Teri Festa, executive director of the Live SunSmart Foundation; NFL Commissioner Roger Goodell, who presented the award; Veronica Stigeler; Cowher; and CBS Sports Chairman Sean McManus.
Photo by:MARYANA HORDEYCHUK
For the second consecutive year, the master’s in sports administration program at Ohio University was ranked as the top program in the world for sports administration education by Sports Business International. The class of 2013 is featured at the Sports Administration Symposium hosted at Ohio’s campus in Athens.
Photo by:OHIO UNIVERSITY CENTER FOR SPORTS ADMINISTRATION
Live from Sunnyvale
Yahoo hosted a launch event and live remote broadcast for Comcast SportsNet Bay Area’s “Yahoo SportsTalk Live,” a new 60-minute roundtable airing weekday evenings, at the Internet giant’s campus in Sunnyvale, Calif., on June 3. From left: San Francisco Giants President and CEO Larry Baer, Yahoo CEO Marissa Mayer, Yahoo CFO Ken Goldman, Comcast SportsNet Bay Area President Ted Griggs, and Yahoo Sports VP Ken Fuchs.
Photo by:CSN BAY AREA
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Bob Bangham is creative director and co-founder of RipBang Studios, a 13-year-old Los Angeles firm specializing in designing branded destinations at sports facilities. Before RipBang, Bangham spent time with NBBJ (during the Staples Center development) and with Rockwell Group in New York, as well as Gensler, where he did work for Disney theme parks.
— Compiled by Don Muret
Photo by:ROWENA MACARAEG / RIPBANG STUDIOS
All the big architects are starting to recognize it and develop divisions that do what we do. ... All the advertising agencies are developing experiential wings as well because they want to get into an area that they previously overlooked.”
A mix of clients: We’re 70 percent working with teams and 30 percent working with brands. Because we also work with brands in the non-sports environment, we serve as a go-between that can communicate between brands, advertising companies and the teams, because we speak both languages.
Directing brands: Most brands find activation in an experiential context is one of the most cost-effective ways to tell their story. In the sports world, we’ve seen less about “NASCAR signs everywhere” and more about providing real exclusivity for brands in a way that isn’t tacky and is seen as a benefit.
What brands should remember: We’ve had many experiences where brands think they’re more important than the team, [that] they’re the reason people come to the facility. We try to educate them that what you really want to do is to demonstrate the brand is also a fan of the team by providing an amenity that makes the game experience better. Then they’re willing to listen to and accept whatever message.
Building premium amenities: In the early part of my career, I designed the pirate village at Treasure Island Hotel & Casino in Las Vegas and worked a lot in Las Vegas casino design with Steve Wynn. His mantra was “Exceed expectations.” The easiest way to do that in a sports facility is to make the game experience a little bit better for those folks who weren’t expecting it.
Examples?: The O3 Bar and upper-deck fan zone at Amway Center is a great example. That’s an entertainment environment, a premium-type product for folks who [typically] never get it. The Great Hall [at Pittsburgh’s Heinz Field] too. … If you are a fan of the team, you are a member of the club. That’s the way we approach everything. As a member of the club, you get a little bit more access than the folks just watching it on TV.
o one should ever walk into my office and be surprised at any kind of conversation if I’m doing my job right and communicating and leading.
One trait I carried from West Point [where he was athletic director from 2004-10] was to walk amongst the troops. You’ve got to talk to them because if you do that, they’ll know that you care. They’ll share with you, and you’ll never be surprised.
This definitely is a business where if you’re not passionate about what you do, the student athletes see it, the coaches see it and it can make your job very difficult.
Photo by:GREG FIUME
Winning is paramount. If you don’t win, you don’t have people coming to the game, you don’t have people buying tickets, you don’t have people making donations, and it makes it difficult to be able to provide everything that we need as a program.
I’ve never seen a program have four or five quarterbacks go out in one season ever. If there’s ever a year like last year with injuries and everything else, I don’t know if I’d be able to make it through again.
As I age, I deal with losses better. When I was younger, I had to find a place that was isolated and dark so that no one would hear me yelling. In my youth, I was a very poor loser. Very poor loser.
The thought of being an athletic director never became a reality until much later in my life. This was a calling for me. I view it as being a ministry — that I’m able to touch these young people in ways that I was touched or wasn’t touched.
I’ve been part of Stanford-Cal, the Big Game. I’ve been to the Iron Bowl. But it’s nothing like Army-Navy, where it’s just breathtaking to see the Cadets and the Midshipmen march in. You really have to be part of it to really understand it.
Everything changed a couple of years ago when they added some Big East teams to the ACC. It’s not the ACC that a lot of folks around here know.
I believe that student athletes should be compensated, but I believe it should be need-based. And I think that we’re going to get to a resolution where we’re going to find a way that we compensate the athletes fairly and justly.
There is a value in the scholarship. My biggest concern is that we sell ourselves short when we really don’t advocate talking about the value of the scholarship.
When faced with the decision to cut sports, the one thing that I talked to [University of Maryland president] Dr. [Wallace] Loh about, that I knew was vital, was that we had to give them every opportunity to help them raise money to save their sports.
Besides experiencing death in my family, that was the hardest thing to go and look into those young people’s eyes and say, “We can’t support your team anymore because we just don’t have the resources, and we can’t afford to do it.”
Early in my career, I missed a lot. I’ve got four beautiful children, one from a previous marriage who is a football coach in California right now, and I missed a lot with him. I told myself I wouldn’t do it with the other three. I’ve been better. If you blink, they’re out of the house.
I like to cook. If I don’t make it in this job, I might be able to find a job working at McDonald’s or being a short-order cook.
Helen Williams wrote a book, and I’m halfway through it. It’s called “Coach Like a Mother.” This helps me with some of my conversations I have with coaches.
I like spiritual books. Joel Osteen is someone who I’ve read several books from. Now, I’m reading his book “I Declare.” It sets my mind right and at ease.
Kevin Plank’s been engaging since day one. He’s encouraged me to reach out and work with Under Armour. One of the first things we talked about was the football uniforms.
Part of the Big Ten decision was what Kevin Plank’s done with his company. They’re global. You have to think global. If you don’t think global, you’re not going to be competitive. One of the things that the Big Ten Network gives us is that we’re global now, where we weren’t before.
If you tweet it, if you put it on Facebook, it’s out there and there’s no turning back. We talk to our student athletes about being responsible and thinking about what you do and how you do it. Then you’ve got to pray and hope that they listen to you and think before they do it.
The athletic director that really has influenced me and helped me tremendously is [former Cal athletic director] John Kasser. … John is the most positive person that I have ever met.
If they call me, I return the call. If they email me, I return the email, because there are people that did that for me. If I can provide something for them, that’s why I’m here.