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Partners for the cause

Sports philanthropy marketing provides a grand stage and a powerful alliance to deliver awareness for nonprofits

Find a cause or charity. Marry it with a high-profile sports league or team. In the best of circumstances, everybody goes home happy. The nonprofit receives media attention it could otherwise never afford, pushing its message to millions of fans. And for the sports properties, the alliance builds g...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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