SBJ/May 13-19, 2013/Labor and Agents

Health and fitness app among latest deals for MMA’s St-Pierre

Liz Mullen
A health and fitness app for the iPhone and iPad that launched late last month and features Georges St-Pierre is one of the latest commercial deals for the MMA star.

CAA Sports, which represents St-Pierre, partnered with developer Zolmo on the app, called Touchfit: GSP. Nez Balelo, who is the lead agent for St-Pierre at CAA Sports, said the fighter has an equity stake in the app, which sells for $6.99, but would not provide additional details.

Georges St-Pierre’s Touchfit: GSP launched last month, around the time his new book, “The Way of the Fight,” was released.
“We think there are a lot of opportunities in this space and we are going to continue to explore this space, not only for Georges St-Pierre, but our other athletes, as well,” Balelo said.

Also, St-Pierre’s book, “The Way of the Fight,” hit bookstores last month. It was No. 30 on The New York Times Best Sellers list for hardcover nonfiction last week.

Balelo is an MLB agent and one of the co-heads of CAA Sports’ baseball division. He counts 2011 National League MVP Ryan Braun and all-stars Andre Ethier and Adam Jones among his clients. He met St-Pierre through a business acquaintance in 2008 and signed him as a client for the agency.

“It wasn’t easy in the beginning. We had to really educate people out in the marketplace on who Georges St-Pierre was,” Balelo said. “The first two big deals we landed were Gatorade and Under Armour, and those two deals put him in a classification differently than other fighters in the MMA space.”

St-Pierre’s other endorsements include Google, Topps, Bacardi and the Coca-Cola energy drink brand NOS.

> OCTAGON’S HOCKEY: Octagon is representing several top prospects for what is one of the most anticipated NHL drafts in years, including left wing Jonathan Drouin, whom The Hockey News recently ranked as the No. 2 prospect.
 
Octagon is also representing center Elias Lindholm, center Aleksander Barkov and center Alexander Wennberg.

The Hockey News, in its recently released NHL Draft Preview issue, ranked Lindholm No. 4, Barkov No. 6 and Wennberg No. 11.

Agents Allan Walsh, Peter Wallen and Larry Kelly represent the players.

This year’s draft is set for June 30.

> OCTAGON’S HOOPS: Octagon’s basketball division signed Virginia Tech point guard Erick Green for representation in this year’s NBA draft.
 
Octagon also signed forward Ryan Kelly and guard Seth Curry, both from Duke, and University of Arizona forward Solomon Hill. Octagon additionally is representing point guard Dennis Schroeder, who played for New Yorker Phantoms Braunschweig in the German BBL.

Agents Jeff Austin, Chris Emens and Alex Saratsis represent the players.

> AGENT SWITCHES: Rosenhaus Sports, owned by agents and brothers Drew and Jason Rosenhaus, has signed University of South Florida cornerback Kayvon Webster, who was selected in the third round of the NFL draft by the Denver Broncos. Webster was formerly represented by Majestic Agents & Consultants.

Oklahoma wide receiver Justin Brown, who was selected in the sixth round by Pittsburgh Steelers, has left K Sports & Entertainment. Brown had not selected a new agent by press time for this story.

Liz Mullen can be reached at lmullen@sportsbusinessjournal.com. Follow her on Twitter @SBJLizMullen.

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