New hospitality for Super Bowl Success has KC casting wider net Tough Mudder finds corporate niche White to bring snowboarding to Rose Bowl Vegas PGA Tour event makes a splash Bouchard likely to change representation Wasserman builds around endurance NBCSN to air new Ohno event Citizen expands deal with USTA CBS preps for final Open
SBJ/May 13-19, 2013/Events and Attractions
Speedway would make drag strip home to X Games if they come to Charlotte
Published May 13, 2013, Page 10
|Renderings shows the layout for X Games events inside the 30,000-seat zMax Dragway.
CMS President Marcus Smith said that placing the event at the dragway would allow spectators to have a better vantage point for the X Games’ different competitions. Everything from street skate to big air to motocross would be featured inside the venue.
“The way we’ve gotten scale drawings of everything that’s part of the Games and the way our designers have laid it out makes it possible to host everything right there between the grandstands,” Smith said. “And with the dirt track right next door, that would make the perfect location for a rally course.”
Smith said the racetrack would sell tickets for the X Games if it won the right to host the event. The summer X Games have been held in Los Angeles since 2003.
“Having the X Games in a venue like zMax Dragway puts the entire Games on a platform so much higher than they’ve ever been on before in a much more fan-friendly way that can’t be matched by anything else,” he added. “When you factor in all the folks that want to see the X Games, in a temporary setup you can’t make an accommodation for fans to be that close with that many facilities. We’ve got restrooms and parking and camping. It will take that kind of facility to really to bring the best fan experience to the X Games.”