April 29 - May 5, 2013 Vol. 16 — No. 3

Top Stories

  • Must-see hockey

    The Pittsburgh Penguins were on pace to post the highest average RSN rating for any U.S.-based MLB, NBA or NHL team since 2002. Penguins games on Root Sports were averaging a 12.56 Nielsen rating in the Pittsburgh market, a mark that would be the highest RSN rating for any U.S.-based NHL team on record.

  • League’s ‘American’ revolution

    The process of rebranding the Big East involved two creative teams and started with a list of 250 potential names. The resulting moniker, American Athletic Conference, resonated with focus groups and in online surveys.

  • Will ESPN leave some Nationwide rights available?

    Rights to the Nationwide Series could be in play this summer when NASCAR opens its negotiations with ESPN, according to several sources, as the network has had internal conversations about bidding only on the Nationwide races that overlap with its Sprint Cup schedule.

  • Women In Representation: Making their names

    Talent representation has largely been a male-dominated industry. But that’s begun to change over the years, largely due to the groundbreaking work of the five women highlighted here. Learn how they got their start, and how they handle the challenge of working in today’s representation business.

  • Calling the shots

    SportsBusiness Journal takes you inside the television production truck and asks five network producers to talk about their likes and dislikes around producing sports events today.

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