SBJ/April 22-28, 2013/Research and Ratings

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  • Thunderous finish among NBA local television ratings

    The Oklahoma City Thunder finished the 2012-13 NBA season with the league’s highest average local TV rating. The Thunder’s 8.65 average on FS Oklahoma marks an astonishing 659 percent increase from the team’s 2008-09 inaugural season in Oklahoma City.

    The team with the league’s best record, the Miami Heat, posted the second-highest average rating this past season. Heat games averaged a 7.07 rating on Sun Sports, a 43 percent increase from Miami’s mark for the 2010-11 campaign, which was the last full NBA season prior to this year’s.

    Teams played a 66-game schedule last year in the lockout-shortened 2011-12 season.
    This year also marks the third consecutive year the Heat has registered a double-digit ratings increase. Only two other teams can tout that kind of increase for three straight years: the Golden State Warriors (on CSN Bay Area) and the Brooklyn Nets (on YES Network).

    The Portland Trail Blazers and Washington Wizards are on the other side of the local ratings chart. The Blazers (on CSN Portland) and Wizards (on CSN Mid-Atlantic) have seen three consecutive years of rating declines. Neither team made the playoffs this season.

    Additionally, the Boston Celtics’ 2.92 average rating this year is the team’s worst local TV performance since 2006-07.

    The Charlotte Bobcats are mired at the bottom of the league’s local TV numbers, with a 0.55 average rating and an average of 6,000 homes watching on SportSouth.

    In Houston, ratings for Rockets games were similarly disappointing for the team’s first season on CSN Houston. The team’s 1.05 average rating was down 57 percent from last year, when its games were carried on FS Southwest.

    NBA teams’ RSN ratings

    AVERAGE RATING
    Top 5
    Team RSN Avg. rating (Change*)
    Oklahoma City FS Oklahoma 8.65 (+200%)
    Miami Sun Sports 7.07 (+43%)
    San Antonio FS Southwest 6.44 (-37%)
    L.A. Lakers TWC Sports 4.64 (-3%)
    Utah Root Sports 4.40 (-21%)
    Bottom 5
    Houston CSN Houston 1.05 (-57%)
    Orlando FS Florida 0.99 (-55%)
    Brooklyn YES 0.96 (+210%)
    Washington CSN Mid-Atlantic 0.78 (-32%)
    Charlotte SportSouth 0.55 (-46%)
     
    RATING CHANGE
    Top 5
    Team RSN Change in households watching*
    Brooklyn YES +210% (0.96)
    Oklahoma City FS Oklahoma +200% (8.65)
    Golden State CSN Bay Area +92% (2.80)
    New York MSG +71% (3.12)
    L.A. Clippers Prime Ticket +55% (1.56)
    Bottom 5
    Boston CSN New England -38% (2.92)
    Charlotte SportSouth -46% (0.55)
    Orlando FS Florida -55% (0.99)
    Houston CSN Houston -57% (1.05)
    Phoenix FS Arizona -68% (1.20)
     
    AVG. AUDIENCE SIZE
    Top 5
    Team RSN Avg. No. of households (Change*)
    L.A. Lakers TWC Sports 260,600 (-10,400)
    New York MSG 230,000 (+93,000)
    Miami Sun Sports 115,000 (+37,000)
    Chicago CSN Chicago 112,000 (-45,000)
    L.A. Clippers Prime Ticket 88,000 (+31,000)
    Bottom 5
    Phoenix FS Arizona 22,000 (-48,000)
    Washington CSN Mid-Atlantic 18,000 (-9,000)
    Orlando FS Florida 14,000 (-18,000)
    Milwaukee FS Wisconsin 13,000 (0)
    Charlotte SportSouth 6,000 (-6,000)

    Note: Comparable data was not available for Memphis (SportSouth), New Orleans (FS New Orleans), Sacramento (CSN California) and Toronto (Sportsnet). * Change compared to the same time period in the 2010-11 season, the NBA’s most recent 82-game season. The lockout-shortened 2011- 12 season did not begin until December.

    Source: Nielsen

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  • English Premier League Turnstile Tracker

    PREMIER LEAGUE (THROUGH APRIL 16)

    Home team Dates Total Avg. % cap. Previous Change Dates (2011-12)
    Arsenal 17 1,021,327 60,078 105.8% 59,988 +0.1% 17
    Aston Villa 17 586,623 34,507 80.7% 33,923 +1.7% 16
    Chelsea 16 662,631 41,414 99.1% 41,507 -0.2% 16
    Everton 17 616,725 36,278 91.7% 32,937 +10.1% 17
    Fulham 15 382,063 25,471 99.1% 25,247 +0.9% 17
    Liverpool 16 715,432 44,715 98.8% 44,770 -0.1% 16
    Manchester City 15 704,999 47,000 99.1% 46,976 +0.1% 17
    Manchester United 16 1,208,400 75,525 99.7% 75,373 +0.2% 17
    Newcastle 17 855,121 50,301 96.0% 49,660 +1.3% 17
    Norwich City 16 426,623 26,664 97.9% 26,582 +0.3% 17
    Queens Park Rangers 16 284,961 17,810 96.6% 17,251 +3.2% 17
    Reading* 17 407,131 23,949 99.0% NA NA NA
    Southampton* 17 523,117 30,772 94.1% NA NA NA
    Stoke City 17 456,318 26,842 96.8% 27,219 -1.4% 16
    Sunderland 16 645,612 40,351 82.8% 38,564 +4.6% 17
    Swansea City 16 325,869 20,367 98.2% 19,939 +2.1% 17
    Tottenham Hotspur 16 576,192 36,012 99.3% 36,026 0.0% 17
    West Bromwich 16 403,973 25,248 95.5% 24,637 +2.5% 17
    West Ham United* 15 520,506 34,700 99.1% NA NA NA
    Wigan Athletic 16 303,950 18,997 75.6% 18,227 +4.2% 17
    TOTALS 324 11,627,573 35,888 95.1% 34,526 +3.9% 335

    NA: Not applicable
    * Played in the lower-level Football League Championship last year. Blackburn, Bolton and Wolverhampton were relegated following the 2011-12 season. The 2011-12 totals listed include statistics for those three regulated clubs.

    % cap.: Total as a percentage of seats available at home games.
    Previous: Last season’s average for noted time period.
    Change: Difference between current average and prior average.
    Notes: Teams can exceed 100% capacity because of standing-room-only ticket sales. Data based on totals posted immediately following games. It may not reflect any subsequent adjustments made by teams or the leagues.
    Compiled by: Brandon McClung

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  • Major League Soccer Turnstile Tracker

    MLS (THROUGH APRIL 16)

    Home team Dates Total Avg. % cap. Previous Change Dates (2012)
    Chicago Fire 3 35,522 11,841 59.2% 14,282 -17.1% 2
    Chivas USA 4 30,495 7,624 40.6% 11,853 -35.7% 3
    Colorado Rapids 3 42,122 14,041 77.6% 13,949 +0.7% 2
    Columbus Crew 2 26,821 13,411 66.6% 14,857 -9.7% 2
    D.C. United 3 46,125 15,375 78.3% 15,045 +2.2% 3
    FC Dallas 4 65,344 16,336 79.7% 15,079 +8.3% 4
    Houston Dynamo 4 72,804 18,201 82.6% 22,039 -17.4% 3
    Los Angeles Galaxy 3 59,177 19,726 73.1% 22,233 -11.3% 4
    Montreal Impact* 3 80,739 26,913 59.1% 41,016 -34.4% 2
    New England Revolution 2 22,499 11,250 56.2% 11,657 -3.5% 2
    New York Red Bulls 2 37,846 18,923 75.7% 17,184 +10.1% 3
    Philadelphia Union 3 51,031 17,010 91.9% 18,263 -6.9% 3
    Portland Timbers 4 82,696 20,674 101.2% 20,438 +1.2% 3
    Real Salt Lake 2 40,729 20,365 100.7% 18,554 +9.8% 4
    San Jose Earthquakes 4 42,100 10,525 100.0% 14,289 -26.3% 3
    Seattle Sounders FC 3 117,471 39,157 101.7% 38,589 +1.5% 4
    Sporting Kansas City 3 57,465 19,155 103.7% 18,671 +2.6% 4
    Toronto FC 3 60,457 20,152 92.2% 19,163 +5.2% 3
    Vancouver Whitecaps 3 57,690 19,230 91.6% 20,197 -4.8% 2
    TOTALS 58 1,029,133 17,744 80.0% 19,629 -9.6% 56

    * Played its first two games at Olympic Stadium this season and its first five games there last year before moving into Saputo Stadium.

    % cap.: Total as a percentage of seats available at home games.
    Previous: Last season’s average for noted time period.
    Change: Difference between current average and prior average.
    Notes: Teams can exceed 100% capacity because of standing-room-only ticket sales. Data based on totals posted immediately following games. It may not reflect any subsequent adjustments made by teams or the leagues.
    Compiled by: Brandon McClung

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