Procter & Gamble last week tapped Matt Hollenkamp to become its head of sports marketing in North America.
Hollenkamp fills a position that’s been open since last fall, when P&G’s head of global sports marketing, David Palmer, took a buyout and left the company.
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In the wake of Palmer’s departure, P&G decided to split the job in two and name a global sports marketing director and a North American sports marketing manager. It named Nathan Homer global sports marketing and Olympics director last year and last week named Hollenkamp its North America sports marketing manager.
Both executives will report to Janet Fletcher, the P&G associate marketing director to whom Palmer reported before he left.
Hollenkamp most recently worked as a brand manager on P&G’s Braun brand. Before joining P&G, he oversaw sports marketing at the Cincinnati Children’s Hospital Medical Center.
In his new role, he will oversee all of P&G’s North American sports marketing relationships, including its U.S. Olympic Committee and NFL sponsorships.
Homer will oversee relationships with the International Olympic Committee and Olympic host cities such as Sochi, Russia, and Rio de Janeiro. He previously served as P&G’s Olympic project lead in the United Kingdom during the London Games.
Homer and Hollenkamp are the third and fourth executives to work on P&G’s sports sponsorships in the last three years. Jason Dial was the first P&G executive to oversee sports sponsorships across multiple brands. He left in 2010 and was replaced by Palmer.
Over the last few years, the company has concentrated its sponsorship efforts on the NFL and the Olympics. Its Gillette brand continues to sponsor Major League Baseball, but it recently ended its official sponsorship of NASCAR.
