February 4 - 10, 2013 Vol. 15 — No. 40

Top Stories

  • Champions: Ron Shapiro

    A sports agent by accident, but with a passion for teaching, Ron Shapiro continues an evolution that has taken him from South Philly to the Inner Harbor to Mistfield Farm. What remains unchanged is an unshakeable value system that many say is at his core.

  • New Garden raises the revenue ceiling

    The reviews are in and Madison Square Garden's $980 million renovation — nine months from completion — is a hit with sponsors, season-ticket holders and athletes. And the increased revenue associated with new suites and seating is raising the roof on New York's iconic arena.

  • WTA Tour bringing on Xerox

    The WTA Tour is set to finalize a three-year, multimillion-dollar sponsorship with Xerox, a deal that would be the circuit’s most significant such pact since Sony Ericsson departed as lead backer last year.

  • Sponsors stand united behind Pearce

    After snowboarder Kevin Pearce suffered a career-ending injury, nearly every sponsor stuck with him as he recovered, underscoring a transition that’s taken place in action sports in recent years.

  • Is Sochi a tough sell for sponsors?

    Challenges leading up to the 2014 Winter Olympics have curbed marketers’ enthusiasm and dampened optimism that the Sochi Winter Games will unlock the Russian market the same way the 2008 Beijing Games unlocked China.

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