League to bring U.S. back to velodrome AutoTrader.com renews with NBA Breaking Ground: NHRA looks to Paciolan Nike’s Converse sues 31 companies PowerBar narrows sponsorship focus From the Field of Information Management Roc Nation in acquisition mode End the one-size-fits-all approach How brands can reach the two Brazils Pete D’Alessandro
SBJ/December 10-16, 2012/People and Pop CulturePrint All
Kathleen Clark is stepping down as vice president of marketing and strategy for the Houston Astros.
SMG promoted Christine Pileckas to director of sales and marketing for Intrust Bank Arena.
IMG College named Kevin Hickey senior account executive at UConn IMG Sports Marketing and Peter Sachs senior account executive for Syracuse IMG Sports Marketing. IMG Learfield Ticket Solutions named Kyle Manigold senior sales representative at the University of Arkansas, Carly Venick general manager of
Dentsu Sports Asia named Josh Burack senior vice president, head of television, media and sponsorship.
Back9Network named Robert Abbott executive vice president of production and content development. Abbott was senior coordinating producer of content development at ESPN.
Fox Sports South, Fox Sports Carolinas, Fox Sports Tennessee and SportSouth named Randy Stephens executive producer. Stephens was the senior vice president of broadcast for the Memphis Grizzlies.
LockerDome hired Mark Lewis as chief financial officer. Lewis was principal at Advantage Capital Partners.
Penske Racing named Jeremy Troiano media relations representative. Troiano was media
Sports Commissions and Tourism Boards
The Monterey County Convention and Visitors Bureau named Cree Crawford head of sports and entertainment tourism. Crawford was chief operating officer for the Tulsa Talons.
The Ivan Lendl International Junior Tennis Academy named Rob Castorri
Madison Sports Partnerships hired James Bell to handle business development for national and regional corporate accounts, Rashad Elby as director of athlete and talent engagement and Cameron Titus as sales assistant.
USA Synchro hired Julie Fabsik-Swarts as executive director. Fabsik-Swarts was the director of development and marketing for EducationWorks.
Bodybuilding.com hired Chris Olsen as chief financial officer. Olsen was vice president of internal audit at Liberty Media Corp.
Awards and Boards
Kennametal named Cindy Davis to its board of directors. Davis is a vice president of Nike and president of Nike Golf.
USA Basketball re-elected Jerry Colangelo as chairman of its board of directors.
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Class was in session in New York City last week for anyone associated with collegiate athletics. NCAA President Mark Emmert led the list of speakers for attendees, who also met up for networking outside the panel discussions.
PHOTOS BY MARC BRYAN-BROWN
NCAA President Mark Emmert opened the first session with a One-On-One interview.
Wake Forest President and NCAA Division I board of directors Chairman Nathan Hatch talked about recent changes in the ACC.
Former Rutgers football player Eric LeGrand told Seth Davis and the audience about his experience recovering from a spinal cord injury he sustained in a game in 2010.
IMG College’s Jim Connelly and Intersport’s Scott Malaga
The NCAA’s Mark Lewis, the Horizon League’s Jon LeCrone and Dennis Coleman of Ropes & Gray
Nebraska Chancellor Harvey Perlman offered some insight into the coming BCS playoff system.
RSR Partners’ Joe Bailey, the Big East’s Tom Odjakjian and UConn’s Warde Manuel
Columbia University’s Val Ackerman, Amy Perko of the Knight Commission on Intercollegiate Athletics, the NCAA’s Kevin Lennon and Michigan State’s Mark Hollis
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Women’s Tennis Association
I am much better at giving gifts than receiving gifts, so my husband will be off to race-car driving school for Christmas (I hope he doesn’t read this).
Giving: My kids are old enough that they may know better; but they better believe, so I can’t reveal what they are getting. Can’t reveal my employee gifts because hopefully they read this magazine. GoVision is semi-famous for our unique and creative gifts to clients, so I also can’t reveal that because my clients better be reading this magazine, too!
President and CEO,
Receiving: I honestly have more gadgets and toys than I have time to use. So this year, I have asked my family to instead make a donation to Hurricane Sandy relief in lieu of getting me anything. Those people can use the help a lot more than I need a new iPhone, and it also guarantees that I don’t get another Santa tie this year.
New Era Cap Co.
Ovations Food Services
Speedo USA and Calvin Klein Swimwear
Managing director of marketing,
U.S. Olympic Committee
What I’ll be giving: The Bob Hope “Road to” series of DVDs to our CMO, Lisa Baird; she is a huge fan. Anything “The Wiggles” to my son. The band is breaking up and he is heartbroken. Some time off for my wife, and Team USA gear celebrating our success in London for most everyone else.
2012 Ryder Cup
Boston stands as one of the most competitive sports media markets in the country, but the New England Patriots have forged a unique voice through an aggressive set of efforts at Patriots.com, including live, in-game blogging and a heavy presence on Facebook, Twitter, online radio and a suite of mobile applications. Fred Kirsch, Kraft Sports Productions vice president of content and publisher of “Patriots Football Weekly,” discusses the emerging media landscape and his blog, “Kirsch Words.”
Photo by:CHRIS FERREIRA
The Boston sports landscape: In terms of competition, it’s never been better. There’s a huge transformation taking place involving video and social media that is so immediate it conditions the consumer to invest short spurts of attention, and content owners are less and less inclined to invest in long-form journalism.
His live in-game blog: It never ceases to amaze me. We have as many people that attend a Celtics or Bruins game following along with our games on the blog. It’s used both as a second screen and as some fans’ sole way to follow what’s going on. It shows me that not everyone can be with fellow fans for every game yet they want the social interaction.
An industry trend worth following: What will keep fans coming to the games in person is huge. How do we make the in-game experience the utmost value proposition? Part of that is our investment in free bowlwide Wi-Fi. We partnered with a company called Enterasys, and so far it’s been great.
The value of Patriots.com: If you’re a fan, this is the golden age of access. Despite the complaints about how the Patriots go about giving out information, we carry live press conferences every time Belichick or Brady speak, completely removing the filter. We have the advantage of focusing on just the Patriots. In doing what fans tell us they want most — bringing them closer to the team — I’m proud of what we do.