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SBJ/November 26-December 2, 2012/Reader Survey
NBA, Reader Survey 2012
Published November 26, 2012, Page 22
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Most effective NBA team owner
| Jerry Buss (Los Angeles Lakers) | 27% |
| Mark Cuban (Dallas Mavericks) | 24% |
| Micky Arison (Miami Heat) | 12% |
Responses 562
Least effective NBA team owner
| Michael Jordan (Charlotte Bobcats) | 27% |
| James Dolan (New York Knicks) | 20% |
| Donald Sterling (Los Angeles Clippers) | 12% |
Responses 554
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Team you would most want to work for
| Los Angeles Lakers | 14% |
| Boston Celtics | 12% |
| Brooklyn Nets | 11% |
| Dallas Mavericks | 10% |
Responses 559
Sponsor that does the best job activating around the NBA
| Kia Motors | 24% |
| Nike | 23% |
| Coca-Cola (Sprite, Minute Maid, Dasani) | 16% |
| Adidas | 10% |
Responses 557
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NBA team that has shown the most innovation in its business practices
| Brooklyn Nets | 22% |
| Oklahoma City Thunder | 19% |
| Dallas Mavericks | 15% |
Responses 529
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In five years, which team will "own" New York City?
| New York Knicks | 50% |
| Brooklyn Nets | 23% |
| They will split the market 50/50 | 24% |
| No opinion | 4% |
Responses 582
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