SBJ/November 5-11, 2012/Coast to Coast

Coast to Coast

GREEN BAY
Twin, full, queen and king-size versions are marked down $200 after Packers wins.
Photo by: VERLO MATTRESS FACTORY
Next up: The Cheesehead Bed
The Green Bay Packers, team sponsor Verlo Mattress Factory and Foamation, the maker of the Cheesehead hat, have joined forces to create the Cheesehead Bed, according to a Milwaukee Journal Sentinel report. The bed is made of a gel foam or memory foam mattress encased in a gold-colored cover so as to resemble a block of cheese. Its pricing structure calls for the mattress to be sold at a discount for 24 hours after every Packers victory.

HOUSTON
Schools to play on turf at Reliant

AstroTurf arrived at Reliant Stadium and will be used for high school playoff games as early as this month, according to a Houston Chronicle report. The new field reportedly cost about $1.2 million, including installation, maintenance and storage equipment. The stadium will continue to use its grass field for Houston Texans games.

JACKSONVILLE
Davis Cup site selected

Jacksonville was selected as the site for the 2013 Davis Cup by BNP Paribas first-round match between the United States and Brazil, Feb. 1-3. The matches will be played at the Jacksonville Veterans Memorial Arena, which will have an expected capacity of about 13,000. The event is being organized, staged and promoted by the U.S. Tennis Association.

LOUISVILLE, KY.
Auction features Ruth, DiMaggio items

A Babe Ruth-autographed baseball bat and a Joe DiMaggio 1951 World Series ring are the headliners at the ninth annual Louisville Slugger Museum and Factory Live Auction on Saturday. The Ruth bat was signed for a friend in 1924 and carries a presale estimate of $200,000 to $300,000. The DiMaggio ring is estimated at $50,000 to $100,000. Also included in the Hunt Auctions event are items related to the late Harry Kalas, including a Kalas-signed model of the 1980 Philadelphia Phillies World Series trophy.

MIAMI
Heat to open airport retail store

The Miami Heat is expanding its retail operation to include a 1,000-square-foot store at Miami International Airport. The store is under construction, with plans to be open in time for the holiday shopping season. Adidas will be the exclusive apparel provider for the location.

NEW YORK
Lexus naming new MSG suite level

Madison Square Garden reached a long-term marketing deal with Lexus that designates the brand as a signature partner of the venue. Lexus gains naming rights to a suite level that debuted at the arena last week as part of MSG’s second phase of renovations. It also becomes the official luxury vehicle of MSG and its teams as well as the concert series at MSG.

Tissot launches MSG line
Swiss watchmaker Tissot launched a Madison Square Garden line of watches. NASCAR driver and Tissot brand ambassador Danica Patrick presented the first watches to former New York players Larry Johnson of the NBA Knicks and Adam Graves of the NHL Rangers. Tissot is the official timepiece of MSG.

PrimeSport gets Jimmy V business
PrimeSport was selected as the official ticket exchange, VIP pregame hospitality and fan travel-package provider for the Jimmy V Men’s Basketball Classic. This year’s Classic is scheduled for Dec. 4 at Madison Square Garden.

KHL cancels Barclays games
The Kontinental Hockey League canceled two regular-season games between Dynamo Moscow and SKA St. Petersburg that it had scheduled for Barclays Center in January. KHL officials said the ongoing NHL lockout made it difficult to host the games, according to an online report at RT.com.

Jets to use Skyview systems
The New York Jets and Skyview Networks agreed to a multiyear broadcast services deal. Skyview, which specializes in play-by-play broadcast systems, will provide its F.A.S.T. Inventory Management System and Live Read Logging Service to the Jets.

OLEAN, N.Y.
St. Bonaventure eyes facility upgrades

St. Bonaventure University unveiled a strategic plan for its athletic program including $18.8 million in facility upgrades. The university wants to install new artificial turf fields with additional seating, lighting and concession space, as well as a new locker room for its women’s basketball team at the on-campus Reilly Center. Fundraising for the projects has begun.

PHILADELPHIA
Villanova reaches radio deal

Villanova University signed a multiyear agreement to have its men’s basketball and football games air on WIP 610-AM and 94.1-FM in Philadelphia. Terms of the deal, which begins for this year’s basketball season, were not disclosed. WIP also will broadcast coaches shows featuring basketball coach Jay Wright and football coach Andy Talley.

PHOENIX
Suns, Coors Light strike partnership

The Phoenix Suns and Coors Light last week launched a multiyear marketing partnership with a tailgate party in the new Coors Light Cold Zone area at US Airways Center. The arena space is home to an indoor/outdoor bar and oversized patio.

Suns, Mercury have official chips
The Phoenix Suns, Phoenix Mercury and Idahoan Foods agreed to a deal that makes Idahoan potato crisps the official potato chip of the teams. The partnership began at the Suns’ home opener last week with the launch of Idahoan’s first potato chip, to be sold exclusively at Fry’s Food Stores.

SACRAMENTO
Kings on CytoSport bottles

CytoSport, the parent company to Muscle Milk, is selling in Sacramento stores a limited edition Sacramento Kings bottle during the NBA season. The bottle of chocolate drink, which features the Kings’ logo and colors, is part of a larger marketing partnership between the Kings and Muscle Milk.

SAN JOSE
HP Pavilion turns to Bloom servers

Sharks Sports & Entertainment activated servers from Bloom Energy at HP Pavilion at San Jose, home of the NHL Sharks. The servers allow the facility to use fuel cell technology as a supplemental electricity source. SSE also uses Bloom Energy servers at Sharks Ice at San Jose, a public recreational facility owned by the city of San Jose and managed by SSE.

SPARTA, KY.
Track, UNOH extend partnership

The University of Northwestern Ohio will be the title sponsor of Kentucky Speedway’s UNOH 225 NASCAR Camping World Truck Series event through 2015 as part of an extended corporate partnership. The third UNOH 225 will open a tripleheader NASCAR weekend on June 27. UNOH is located in Lima, Ohio

SUNRISE, FLA.
Panthers, arena extend with jeweler

Weston Jewelers renewed and upgraded its marketing partnership as the official jeweler and watch store of the Florida Panthers, the BB&T Center and the Club Red space inside the arena. The partnership is highlighted by enhanced in-arena signage and LED exposure for Weston Jewelers throughout the venue. Additionally, Baptist Health South Florida and Doctors Hospital signed a multiyear partnership with the Panthers and the BB&T Center.

VAIL, COLO.
Audi on board for Alpine event

Audi agreed to deal making it presenting sponsor of the 2015 FIS Alpine World Ski Championships at Vail and Beaver Creek, Colo., according to a Vail Daily report. Audi becomes the fifth major international partner to sign on for the event, joining Swedish energy company Vattenfall, Swedish sports apparel manufacturer J. Lindeberg, German shoe retailer Deichmann and Swiss timekeeper Longines.

WASHINGTON, D.C.
Wizards, Caps reach radio deal

The Washington Wizards and Capitals reached a multiyear agreement that will put the broadcasts of their games on CBS Radio’s WJFK 106.7-FM and Hubbard Radio’s WFED 1500-AM. The stations will carry pregame and postgame shows in addition to the game broadcasts.

WEST POINT, N.Y.
Army launches ‘Hooah Rewards!’

The Army Athletic Association launched a social-media program dubbed Hooah Rewards! Fans who retweet, comment, share and interact through the Army Athletic Association on social media will accrue points that can be redeemed for prizes including football weekend experiences, Army football jerseys and autographed footballs.



      COAST TO COAST — BEYOND THE COASTS



BIRMINGHAM, ENGLAND
Aston Villa backs safety campaign
Aston Villa FC is publicly supporting a new campaign for trials of safe standing areas in stadiums. The campaign, launched by the Football Supporters’ Federation, has received backing by Villa, as well as Championship club Peterborough United, to allow small-scale trials of standing areas, which have been prohibited in England’s top two soccer divisions since 1989 for safety reasons.

BRADFORD, ENGLAND
Bulls sign Asian food supplier
The Super League Bradford Bulls agreed to a one-year partnership with fast food supplier Rajas. The company will be the rugby club’s first Asian sponsor.

DUBAI, UAE
Richer KPL edition under way
The second edition of the Kerala Premier League, with more teams and bigger prize money, was launched late last month, according to a Gulf News report. The KPL is UAE’s richest domestic cricket tournament. The second edition of the KPL runs through Dec. 2 at the Dubai Sports City Stadium and International Cricket Council Global Cricket Academy grounds.

GELSENKIRCHEN, GERMANY
Biathlon aligns with energy brand
The Biathlon World Team Challenge signed a new title sponsorship deal with energy brand R(h)einpower for the next three years. The annual event takes place at the Veltins-Arena in Gelsenkirchen.

GOLD COAST, AUSTRALIA
Suns sign apparel deal
Australian Football League club Gold Coast Suns signed a sponsorship deal with apparel brand 2XU as the club’s new official apparel partner. The new partnership will offer all Suns players a technical, custom-designed club uniform and access to 2XU’s compression garments.

GWANGJU, SOUTH KOREA
Ban Ki-moon

Unified team a possibility in 2015
U.N. Secretary-General Ban Ki-moon expressed confidence that North Korea and South Korea can field a joint team for the 2015 World University Games, according to a Reuters report. The games will be held in Gwangju, South Korea, and organizers have signed a cooperation agreement with the U.N. to help the countries form a unified team.

HANGZHOU, CHINA
Soccer exposition held
The China Grassroots Football Expo was held over the weekend. The event in Hangzhou was scheduled to highlight the major projects and key individuals aiming to establish the sport of soccer for Chinese athletes, coaches, fans and enthusiasts.

MANCHESTER, ENGLAND
Man U buys out DHL kit deal
Manchester United bought out its training kit partnership with DHL, according to the club’s 20-F annual report. The training kit deal, signed in August 2011 and set to expire on June 30, 2014, now expires June 30, 2013.

MELBOURNE, AUSTRALIA
IMG, Diageo rename golf tournament
IMG partnered with Diageo Australia to have the 2012 Australian Masters renamed the Talisker Masters. The event will be played at Kingston Heath Golf Club from Nov. 15-18. Talisker is a premium single malt scotch whiskey hand crafted on the Isle of Skye in the U.K.

MILAN
AC Milan signs premium sponsor
AC Milan agreed to a new sponsorship deal with betting company Cogetech S.p.A. The Italian firm will be the premium sponsor of the club for the 2012-13 season.

NAPLES, ITALY
Club faces match-fixing penalties
Serie A club Napoli faces the prospect of heavy sanctions after the Italian football federation confirmed it is investigating allegations of match-fixing, according to a Press Association report. Former club goalkeeper Matteo Gianello, now a free agent, has been accused of attempting to fix the outcome of Napoli’s Serie A match at Sampdoria in 2010.

RIO DE JANEIRO
Vasco plans stadium overhaul
Campeonato Brasileiro club Vasco will increase the capacity of its São Januário stadium from 25,000 to 43,000, according to an Associated Press report. The Rio de Janeiro club had until Oct. 31 to present the redevelopment plans to the Rio Olympic Organizing Committee if it wants its arena to host the 2016 Olympic rugby sevens tournament, as originally planned.

SANKT LEON-ROT, GERMANY
2015 Solheim Cup scheduled
The 2015 Solheim Cup will be held at the St. Leon-Rot Golf Club. It will be the first time the women’s version of the Ryder Cup will be held in the country. The club, 60 miles south of Frankfurt, has hosted the European Tour’s Deutsche Bank SAP Open, where Tiger Woods was a three-time champion.

SÃO PAULO
Reebok out, Penalty in next year
Campeonato Brasileiro club São Paulo signed a new jersey deal with sportswear company Penalty, according to an online report at Goal.com. The agreement will see the Brazilian company replace Reebok as uniform supplier of the club starting in 2013.

ST. PETERSBURG, RUSSIA
Auditors to study facility problems
A project to build a state-of-the-art soccer arena on the Neva River stands to be scrutinized by auditors as part of a high-level inquiry into why it has repeatedly exceeded its budget, according to a New York Times report. The government has earmarked billions of dollars for construction ahead of the 2014 Winter Olympic Games in Sochi and the 2018 FIFA World Cup.

For more international news, visit www.sportsbusinessdaily.com/global.


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