SBJ/October 22-28, 2012/Law and Politics

Blue-chips and bargains: Highest and lowest ad rates paid in our study

Highest cost per spot

Station (Network) Market Air date Program Start time (ET) Cost per spot Buyer
KCNC (CBS) Denver Sept. 30 Oakland-Denver 4 p.m. $104,000 (2 min.) Obama
WKRC (CBS) Cincinnati Sept. 30 Cincinnati-Jacksonville 4 p.m. $60,000 (2 min.) Obama
WOIO (CBS) Cleveland Sept. 16 Cleveland-Cincinnati 1 p.m. $60,000 (1 min.) Obama
WFOR (CBS) Miami Sept. 30 Miami-Arizona 1 p.m. $50,000 Americans for Job Security
WFOR (CBS) Miami Oct. 28 Miami-N.Y. Jets 1 p.m. $50,000 Restore Our Future

Lowest cost per spot

Station (Network) Market Air date(s) Program Start time Cost per spot Buyer
WAWS (Fox) Jacksonville Sept. 8 Ball State-Clemson (ACC Football syndicated games) Noon $40 Romney
KTVD (My Network) Denver Sept. 22 Army-Wake Forest Noon $50 Romney
WDJT (CBS) Milwaukee Sept. 15 Alabama-Arkansas (SEC) 3 p.m. $75 Obama
KTVD (My Network) Denver Sept. 15 UConn-Maryland,      
    Sept. 22 Army-Wake Forest* Noon $100 Obama

* Seven spots over two Saturdays were purchased at $100 each

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