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SBJ/October 22-28, 2012/Labor and Agents
NBA agent Lance Young near agreement to join Excel Sports
Published October 22, 2012, Page 11
If Young, who co-represented Golden State Warriors guard Stephen Curry and other NBA players at Octagon, does join Excel, as expected, he will be the latest of at least five agents who left rival agencies to join the New York-based NBA, MLB and golf representation firm in recent months.
Young, reached on his cell phone last week, confirmed he had left Octagon, but declined to comment further.
An Octagon official said last week that the agency accepted Young’s resignation, but would not comment further. Excel officials declined to comment for this story.
Young has been identified as an agent for a number of NBA players, including Memphis Grizzlies forward Rudy Gay, Indiana Pacers forward David West in addition to Curry. He was representing about 20 more lesser-known pro basketball players, including some playing overseas, while at Octagon.
It was not clear which players, if any, will follow Young. He co-represented several NBA players with other Octagon agents and one source said he was not the lead agent but filled more of a client services role with some of the agency’s higher-profile NBA player clients.
Curry, for example, was co-represented by Octagon basketball head Jeff Austin and Young. Austin represented Curry’s father, Dell Curry, when he was an NBA player. Young started at Octagon in the early 2000s as a client services manager in the agency’s golf division. One source said they would not be surprised if Young worked in the golf business at Excel.
Excel Sports Management was by powerful NBA player agent Jeff Schwartz as a basketball player representation firm in 2002. But last year, Excel but expanded into baseball by hiring prominent MLB agent Casey Close, as well as prominent golf agent Mark Steinberg. Close, Steinberg and Schwartz all began their careers two decades ago working at IMG.
In the last few months, Excel has brought on baseball agents Bobby Barad from TWC Sports Management, David O’Hagan from CAA Sports and J.D. Smart, Jim Murray and Matt Laird from Hendricks Sports Management.
In baseball circles, agents have been waiting to see which clients might follow the former Hendricks agents to Excel, since those three agents co-represented about 30 major league and 40 to 50 minor league baseball players, with brothers and agency founders Randy and Alan Hendricks.
> SPORTSTARS FIELDING MARKETING INQUIRIES FOR MORRIS: Sixth round NFL Draft picks out of a small colleges don’t usually need marketing agents, but Sportstars director of marketing Emil Boccio has been busy these days taking calls from companies interested in future deals with client Alfred Morris.
|Rookie running back Alfred Morris is receiving strong interest from marketers.
So far, Morris has inked several autograph signing and appearance deals in the D.C. area. Boccio is in talks with potential corporate partners for Morris that include beverage and car companies, but nothing was signed as of last week.
“The problem is when you burst onto the scene during the season, the big companies already have their budgets allocated,” Boccio said. “A lot of the bigger deals are sown up in July or August, before the season.”
Still, Boccio is hopeful that he will be able to capitalize in the coming months on Morris' strong performance.
“A lot of the sponsors I am talking to have expressed interest, but are waiting until Super Bowl,” when brands will have new budgets for marketing and endorsement deals, he said.
Contact Liz Mullen at firstname.lastname@example.org. Follow her on Twitter @SBJLizMullen.