League to bring U.S. back to velodrome AutoTrader.com renews with NBA Breaking Ground: NHRA looks to Paciolan Nike’s Converse sues 31 companies PowerBar narrows sponsorship focus From the Field of Information Management Roc Nation in acquisition mode End the one-size-fits-all approach How brands can reach the two Brazils Pete D’Alessandro
Campaign advertising has taken over the airwaves as never before this presidential election season, almost all of it pouring into a dozen battleground states set to determine the winner. More than ever before, political analysts say, that spending has made its way beyond its traditional place on news and talk shows and onto the air occupied by a state’s favored teams.
As the NBA nears its Oct. 30 tipoff with none of the contentious labor drama of last year, it is setting a blistering pace at the box office and expects to set a record for full-season-ticket revenue. The league has sold more than 50,000 new full-season tickets, up 15 percent from last season.
Dynamic ticket pricing made its MLB postseason debut this year, and in San Francisco, Oakland and St. Louis, each club used the system to generate incremental revenue and sell more season tickets.
Wealthy NFL teams shared significantly less money in 2011 with financially challenged clubs than in previous years, the league told owners at their fall meeting in Chicago last week. Previously, upward of $100 million was transferred annually to solve a financial disparity issue.
PepsiCo is finalizing a new, three-year agreement with Hendrick Motorsports that will reduce its spend in NASCAR by as much as $20 million and open the door for a new sponsor to land a multi-race deal with the sport’s most popular driver, Dale Earnhardt Jr.
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