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SBJ/October 1-7, 2012/Media
USA Today Sports Pulse adds to local sites
Published October 1, 2012, Page 6
The new content strategy will provide sports material from USA Today,
Sports On Earth, The Big Lead, MMAJunkie.com and other flagship destinations to the local markets, attempting a digital integration envisioned over the last two years by Gannett Co. executives. As Gannett has reshaped USA Today and its related properties into a more digitally focused news operation and recently introduced a new branding concept for the 30-year-old newspaper, greater interplay between national and local news outlets has been a key company priority.
“Putting national with local and local with national we think makes a lot of sense,” said Dave Morgan, USA Today Sports senior vice president of content and editor-in-chief. “One of the biggest assets and biggest levers we have is this vast reach of distribution in our portfolio, and the Pulse is a key element in leveraging that.”
Eventually, USA Today Sports executives intend to syndicate the Pulse to non-Gannett properties.
Bleacher Report content has been syndicated previously in USA Today, but that distribution will cease with the introduction of the Pulse.