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SBJ/September 24-30, 2012/People and Pop Culture
Plugged In: David Nathanson
Published September 24, 2012, Page 3
The most meaningful sign of growth of soccer in the U.S.: For me, it’s ratings, but there are so many other factors to consider: how widely soccer is covered across different networks, ad dollars, MLS ticket sales, club merchandise sales, even the popularity of games like EA’s “FIFA 12” relative to other sports video games.
On women’s soccer in the U.S.: The U.S. women’s game has succeeded; you just have to look at the rating trends of the last Women’s World Cup or Olympics to see that. We believe in the potential for a strong women’s soccer league in the U.S.
About BeIN Sport and its arrival as a player in soccer broadcasting: Competition is healthy, as long as the viewer benefits in the end. Increased competition in the past three years is a testament to the value and growth potential of the sport here in the U.S.
Sports business story he’s following closely: YouTube’s recent acquisition of select sports content.
What he hears from fans: People want to see the best matches live, in HD, and they want to get insight from our experts that they won’t find anywhere else. … We focus on the sport 24/7, so we are in a better position to fill those needs than most.
A memorable encounter: I just went on a fly-fishing trip of a lifetime with my dad and brother to British Columbia, to Nimmo Bay, where you take helicopters to each fishing location. We caught lots of salmon and got chased by a grizzly bear, so I’d call that a successful fishing adventure.