Millen leaving ESPN, will return to Fox Sports Media: Periscope on the radar 3 Questions with Twitter's Danny Keens SNY’s rowdy roommates back in new ads Lifetime Achievement: Dick Ebersol ‘Videos’ helped spawn ‘Later’ After changes, Ebersol assesses rivals MASN case returns to the courtroom Last-ditch effort to keep Madden in the NBC game NBC to air 10 hours of Nitro Circus
Upcoming Conferences and Events
SBJ/September 17-23, 2012/Media
Bloomberg eyes Europe with soccer analytics
Published September 17, 2012, Page 9
BSports Football will be a multiplatform digital product analyzing teams and players from the English Premier League, La Liga in Spain, Bundesliga in Germany, Ligue 1 in France and Serie A in Italy, as well as continental competition such as the Champions League and the UEFA European Cup Championship.
|BSports Football will be unveiled Wednesday.|
BSports Football is the first major effort to arrive out of an alliance struck earlier this year between Bloomberg Sports and IMG in which the agency acquired a minority stake in Bloomberg’s sports data unit. The deal, which industry sources value between $6 million and $8 million, was struck with an eye toward opening European and Asian markets for analytics products built particularly around soccer and cricket.
“This in a lot of ways is the next big step in the strategy we’ve embarked upon to become a true global operation,” said Bill Squadron, head of Bloomberg Sports. “We think this is going to become a compelling information tool.”
BSports will be offered free for an initial trial period, and then sold at a rate of either about $6.50 a month or a little more than $32 for an entire soccer season. One subscription will enable access across nearly every personal computer, tablet or smartphone, similar to how many digital products are now sold in the U.S. BSports will begin with analysis only on a pregame and postgame basis, but in early 2013 Bloomberg intends to bolster the product with live, in-match analytics.