Coast to Coast PBR positions Vegas event as a ‘major’ MLB Turnstile Tracker MASN case returns to the courtroom Ebersol stands by critique of Conan Pac-12 presents new model to ADs In rebranding, the Bucks aren’t stopping here New NYRR chief puts focus on running Bums get their bleachers back RTA gets access to NASCAR data
SBJ/September 10-16, 2012/Events and AttractionsPrint All
The U.S. Open Tennis Championships are likely to post attendance of less than 720,000 for this year’s fortnight, a few thousand short of the event’s record, tournament officials said last week.
The Grand Slam touts itself as the highest annually attended sporting event in the world.
Photo by:GETTY IMAGES
“This is the event to be at in New York at the end of summer,” said Gordon Smith, executive director of the USTA, which owns and operates the event.
Speaking before last Tuesday’s rainout, USTA spokesman Chris Widmaier said the event was tracking to sell fewer than 720,000 tickets. The USTA’s facility renovation plans, slated to be implemented over the next decade, will allow for attendance of another 10,000 fans a day over nine different day sessions. That could push the Open’s future attendance to more than 800,000.
At least one session of Open play had been rained out as of last Wednesday. Tickets for that session are counted toward attendance for this year. However, the Open created a special session on its second court the next day for those ticket holders as well as allowing them to come to a different day session later in the week, actions that could have consumed tickets that otherwise would have been sold. In the past, ticket holders typically would have had to exchange their tickets for tickets to the following year’s Open, a difficult option for the event’s many fans who come in from out of town.