A-B pours it on with NFL team logo cans Company Watch: Outerstuff MVPIndex finds home in NASCAR social mix The Lefton Report: Premier activation Learfield’s run fuels talk of sale U.S. Ryder Cup merch: More, earlier ‘Something different’ in SNY campaign ANC hires Kerepesi from Pac-12 Networks USOC expects biggest retail Games ever Hyundai rolls into PGA Tour event
SBJ/September 3-9, 2012/Marketing and Sponsorship
Courtyard by Marriott launches NFL award
Published September 3, 2012, Page 15
The program for Marriott’s Courtyard brand, the league’s official hotel, will be supported with an ad buy across NFL Network’s expanded Thursday night TV package. Associated marketing includes a guest road warrior of the week, to be awarded with frequency/loyalty points; an appearance on Courtyard’s Facebook page; and a chance to win a trip to Super Bowl XLVII, where the final 2012 Greatness on the Road winner will be named.
An additional Facebook sweepstakes offers a top prize of trips and tickets to each of the winner’s favorite NFL team’s 2013 regular-season road games, an instant-win scratch-off game at Courtyards and a special Courtyard NFL Fan Package for weekends during the season.
IMG Consulting handles marketing for Marriott.