Financing to aid Mission’s marketing Subway switches race teams with Edwards Schneider in spotlight at Vegas arena The Lefton Report: NFL to split autos? Learfield to merge licensing firms NFL invests in licensed apparel firm Phizzle, SAP team for fan research NHL, union renew Visa deals in Canada Liberty Mutual replaces Allstate at USSF The Lefton Report: NBPA licensing
Upcoming Conferences and Events
SBJ/September 3-9, 2012/Marketing and Sponsorship
Courtyard by Marriott launches NFL award
Published September 3, 2012, Page 15
The program for Marriott’s Courtyard brand, the league’s official hotel, will be supported with an ad buy across NFL Network’s expanded Thursday night TV package. Associated marketing includes a guest road warrior of the week, to be awarded with frequency/loyalty points; an appearance on Courtyard’s Facebook page; and a chance to win a trip to Super Bowl XLVII, where the final 2012 Greatness on the Road winner will be named.
An additional Facebook sweepstakes offers a top prize of trips and tickets to each of the winner’s favorite NFL team’s 2013 regular-season road games, an instant-win scratch-off game at Courtyards and a special Courtyard NFL Fan Package for weekends during the season.
IMG Consulting handles marketing for Marriott.