September 3 - 9, 2012 Vol. 15 — No. 20

Top Stories

  • Bidders angle for more MLB

    As MLB was considering merging the existing Fox and Turner TV packages, each of the networks built proposals that would take over the other's rights.

  • Big college buys for Lowe's, Hershey

    Lowe’s and Hershey have struck large multimillion-dollar sponsorship deals with several schools in IMG College’s portfolio.

  • NFL names in the game

    Look deeper into the ranks of the NFL, teams, networks and partners and you will find executives who are indispensable to running the business of professional football. Meet some of these people who are making their mark in the NFL and helping to shape the future of the sport.

  • NFL ties road races to start of season

    The NFL is working with racing company Competitor Group to create a leaguewide series of running events as part of the seasonal return of football, with an initial soft launch of the concept having started with four teams this preseason.

  • University of Washington aims IPTV at all venues

    The University of Washington has signed landmark deals with Daktronics and Harris Corp. to develop a digital communications network covering about 10 sports facilities at the Pac-12 Conference school.

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