June 25 - July 1, 2012 Vol. 15 — No. 11

Top Stories

  • Pepsi returns to Super Bowl

    Pepsi is returning as title sponsor of the Super Bowl halftime show for the next four years. Industry sources said last week that terms had been agreed to but that a deal was not complete.

  • CBS: Super Bowl already 80% sold

    CBS has sold 80 percent of the Super Bowl’s game inventory, and sources say the network is asking a record-high $3.8 million per 30-second spot for the game.

  • Nearing milestone, Bettman stays focused on NHL’s future

    Approaching his 20th anniversary as NHL commissioner, Gary Bettman has the support of owners and sponsors for how he has positioned the league heading into labor negotiations.

  • Astros eye $40M for civic-focused sponsor program

    The Houston Astros have developed a $40 million signature sponsor initiative that blends some of the club’s largest sponsors with a significant civic revitalization effort.

  • EMC close to MetLife cornerstone deal

    EMC is close to completing a deal that would see the data storage and IT company become a cornerstone partner by taking naming rights to the lone remaining quadrant at MetLife Stadium.

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