June 11 - 17, 2012 Vol. 15 — No. 9

Top Stories

  • IMG deals with golf exits

    A look at the agency landscape in golf indicates potential shifts in the business. An industry once dominated domestically by IMG is now considered increasingly more competitive, with Wasserman Media Group, CAA Sports, GMR Marketing, Lagardère Unlimited and others working to expand their golf business.

  • IndyCar offering deal to eventually replace title sponsor Izod

    The IndyCar Series has begun searching for a potential replacement for its title sponsor, Izod, three years before the sponsorship is set to end.

  • Local MLB TV deals give Subway national platform

    Subway CMO Tony Pace — through Subway’s media buying agency MediaCom — cut a deal with the Fox Sports-owned sales unit Home Team Sports to advertise in the local telecasts for all 29 U.S.-based MLB teams.

  • UFC's global ambitions

    This year’s UFC schedule will include at least seven shows outside North America. UFC President Dana White was cageside in Brazil in January, Japan in February, Australia in March and Sweden in April. Later this year, he’ll roll out another card in Brazil and one in England, and break yet more new ground.

  • Lockout muddies NFLPA revenue numbers

    The NFL Players Association reported $75 million in commercial revenue for the 7 1/2-month period around last year’s lockout, according to an analysis of the union’s recently filed annual report.

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