May 28 - June 3, 2012 Vol. 15 — No. 7

Top Stories

  • Honoring winners, uniting industry

    Leaders in sports business used their moment in the spotlight at the fifth annual Sports Business Awards not just to soak in their honors, but to push their industry and peers to be more active and aggressive in using sports as a platform to change society for the better.

  • Industry honors 'a true renaissance man'

    Nearly 800 sports business executives stood in appreciation and in honor of Paul Tagliabue as the former NFL commissioner called on the industry to give back to individuals and communities and to support sports at every level.

  • Driver deals running on empty

    The NASCAR driver endorsement business is not what it used to be, as a host of factors have decreased driver endorsement activity, including an evolving business model where teams are offering drivers incentives to deliver team sponsorships rather than sign personal endorsements.

  • Is Cox changing sports strategy?

    At a time when cable operators are actively trying to pick up local sports rights, Cox Communications is taking the opposite approach, opting not to compete with Fox Sports for the rights to the New Orleans Hornets in exchange for a long-term carriage deal with Fox’s regional sports network, according to multiple sources.

  • NHL signs five-year extension with Pepsi

    The NHL has completed what many thought would be its most challenging renewal, signing a five-year extension of Pepsi’s North American sponsorship rights.

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