May 14 - 20, 2012 Vol. 15 — No. 5

Top Stories

  • Fired up for London

    As the 2012 London Olympics approaches, top marketing executives from five Olympic sponsors, the U.S. Olympic Committee and the International Olympic Committee discuss topics ranging from social media’s effect on the marketing mix to measurement plans and ambush marketing to athlete endorsements.

  • Bowl sponsors get one-stop shopping

    Marketing rights to 33 college bowl games will be available to sponsors from one source for the first time under an agreement reached by the Football Bowl Association and FishBait Marketing.

  • One year later, ACC ups its rights fees by a third

    The ACC’s media revenue will increase to $3.6 billion over the next 15 years thanks to a new contract with ESPN that was reached only a year after the previous one took effect.

  • NBA looks at LED stanchion signs

    NBA officials are asking club marketers to consider new on-court signage that could be in place as soon as next season — an LED system that would sit on the basket stanchion.

  • Bounty scandal exposes player-coach rift

    As the NFL and NFL Players Association battle over the New Orleans Saints bounty scandal, a third front is emerging in one of the league’s biggest offseason stories: a split between coaches and players.

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