I was reading with great interest your editorial piece in the March 5-11 SBJ titled, “NBA succession, new arena, growth in spotlight at All-Star,” since it focused on my home team and our city’s beautiful new arena.
You had nice things to say about the Amway Center, and I found your opinion of the building and its many attributes to be on the money — until you recounted your visits to some of the public fan areas located throughout the Amway.
As a local company, Wyndham Vacation Ownership, part of the Wyndham Worldwide family of businesses, we spend considerable dollars and effort to support our home team and build our brand both locally and nationally. As a trade publication that not only understands the value of sponsorship but also reports weekly on the merits and values of it, you referred to four great fan areas in the Amway Center, but only referred to three of the four by including their actual name including the sponsor reference.
The one you forgot? Wyndham and Wyndham Vacation Ownership! The Stuff’s Magic Castle by Club Wyndham deserves the same treatment given the other locations and their national brands. We consider ourselves to be equally valuable to the Magic as a partner and would expect to be treated as equal by you and your magazine.
I hope in the future, when reporting on the Magic or the Amway Center, you do the right thing and give us the respect that we deserve — dare I say we’ve earned. There are some 1,300 Club Wyndham employees in Orlando that I’m sure feel the same way.
Kevin “Rink” Rinker
Orlando
Rinker is vice president of sports and corporate partnerships for Wyndham Vacation Ownership.
