SBJ/April 2-8, 2012/Franchises

Liverpool FC to play in Fenway exhibition

Fenway Sports Management has completed a long-anticipated deal to bring sister operation and English Premier League club Liverpool FC to Fenway Park to play a July 25 exhibition against Serie A club AS Roma.

Other games were slated to be announced as part of a larger North American tour arranged and managed by FSM. An American tour for Liverpool, including an obvious Boston stop, has been a key priority for FSM since the company’s high-profile acquisition of the team in 2010.

The North American tour includes a presenting sponsorship deal with Standard Chartered Bank, Liverpool’s kit sponsor.
FSM was aided by CAA Sports in constructing the North American tour. Liverpool will use Boston as its home base during the tour and train at Harvard University.

Boston Red Sox minority owner Thomas DiBenedetto and Celtics minority owner James Pallotta purchased AS Roma last year.

— Eric Fisher

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