Menu
Events and Attractions

MSG cancels plans for NYC action sports event

Madison Square Garden Inc. has abandoned plans for New York City’s first major BMX and skateboard event this summer.

The event, which was to be called the Empire Open, was to have been held in Queens at the USTA Billie Jean King National Tennis Center. The company last year hired ASA Entertainment, an action sports event and television production company, to assist in developing and producing the event.

In anticipation of the Empire Open, MSG last summer created an action sports division and produced a BMX and skateboard demonstration in Times Square called Air in the Square.

An MSG spokeswoman declined to comment on the Empire Open, but provided a statement that said MSG remains interested in action sports.

“We are constantly exploring potential growth opportunities for MSG Sports,” the statement said. “We continue to be very interested in the action sports space and are always exploring new event and partnership opportunities.”

This summer’s Empire Open is the second planned action sports event in New York that has been canceled. Quiksilver canceled its ASP World Tour surf event, the Quiksilver Pro New York, late last year. The company didn’t provide a reason for the cancellation at the time.

MSG partnered with Quiksilver to broadcast the 2011 Quiksilver Pro New York event. It’s unclear if that event’s cancellation had any effect on plans for the Empire Open.

MSG’s networks — MSG, MSG Plus and Fuse — have a history of showing action sports programming. In addition to the Quiksilver Pro New York, the networks broadcast Red Bull Snowscrapers, a 2009 snowboard competition along the East River, and BMX rider Kevin Robinson’s attempt to set the world record on a BMX bike by soaring to a height of nearly six stories in 2008.

New York has a strong BMX and skate community, but no multisport event organizer has tried to bring a competition to the city.

The Maloof Money Cup held a skateboard-only competition in Flushing Meadows in Queens in 2010 and 2011.

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2012/03/26/Events-and-Attractions/MSG-action-sports.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2012/03/26/Events-and-Attractions/MSG-action-sports.aspx

CLOSE