March 12 - 18, 2012 Vol. 14 — No. 45

Top Stories

  • Forty Under 40, Class of 2012

    For the 13th year, we recognize the best and brightest that our industry has to offer under the age of 40.

  • Will fans pay for the Dance?

    For the first time, Turner and CBS are operating a two-tiered business model for March Madness Live: using authentication and fees to access the tournament games. Cable and satellite TV subscribers will be able to watch games free online if they also get the linear TV channel showing that game. But those who either cannot or choose not to authenticate will be charged $3.99 for the entire 67-game tournament.

  • Cup at heart of NHL’s campaign for the playoffs

    Breaking this week, the NHL’s new postseason marketing campaign — "Because It's The Cup" — replaces the two-year-old “History Will Be Made” campaign and showcases a new and unprecedented degree of cooperation between the league and MolsonCoors, which signed an NHL-record $375 million North American sponsorship deal last February.

  • Bobcats throw in Jordan for new sponsorship deal

    In a rare instance of using a high-profile owner as a business asset, the Charlotte Bobcats and Michael Jordan have signed their first top-tier Level 23 marketing deal as part of a one-of-a-kind program that includes rights not only to the team, but also to one of sports’ most recognizable pitchmen.

  • CAA building out from agents

    Next month marks six years since Creative Artists Agency entered the sports business with the hiring of Tom Condon and Casey Close, two of the industry’s most respected and prominent athlete agents. Since then, the business known as CAA Sports has grown to employ athlete agents in every major sport. But there has been much more to the business beyond that growth.

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