SBJ/February 20-26, 2012/Franchises

Philly team isn’t lax on social media

The Philadelphia Wings of the National Lacrosse League took their social media outreach to a new level at a home game Feb. 12 at the Wells Fargo Center, substituting players’ Twitter handles for their names on the backs of their jerseys. The Twitter-ized jerseys were auctioned after the game, with proceeds going to the American Cancer Society. The Wings gave their fans something to tweet about, beating the Buffalo Bandits 14-13.
Photo by: NLL
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