Warriors take new sponsor at face value Galaxy posters build buzz, raise funds Suns, Verizon team for ‘wonderland’ Giants meet Wi-Fi demand Baseball’s champs target other ventures Pacers hire marketing firm Team valuations reflect hot market Community inspires Crew’s new look Cavaliers retool sales strategy Caps look for early renewal of TV deal
SBJ/February 20-26, 2012/Franchises
Philly team isn’t lax on social media
Published February 20, 2012, Page 8
|The Philadelphia Wings of the National Lacrosse League took their social media outreach to a new level at a home game Feb. 12 at the Wells Fargo Center, substituting players’ Twitter handles for their names on the backs of their jerseys. The Twitter-ized jerseys were auctioned after the game, with proceeds going to the American Cancer Society. The Wings gave their fans something to tweet about, beating the Buffalo Bandits 14-13.