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SBJ/February 13-19, 2012/In-Depth
Sports radio by the numbers
Published February 13, 2012, Page 20
| No. of sports radio stations | |
| 2005 | 500 |
| 2006 | 520 |
| 2007 | 530 |
| 2008 | 547 |
| 2009 | 587 |
| 2010 | 634 |
| 2011 | 677 |
| Source: Arbitron, Inside Radio (2011 figure) | |
| Sports radio market share | |
| 2005 | 2.1% |
| 2006 | 2.2 |
| 2007 | 2.3 |
| 2008 | 2.5 |
| 2009 | 3.2 |
| 2010 | 3.4 |
| Source: Arbitron | |
| Top team rights holders among sports radio ownership groups | |
| Clear Channel | 16 big league teams |
| CBS Radio | 13 |
| Entercom | 7 |
| ABC Radio | 5 |
| Bell Media | 5 |
| Source: SportsBusiness Journal analysis of Arbitron data |
|
| revenue trends | |||||
| Advertising revenue at sports radio stations was nearly $690 million in 2010, an increase of 9 percent over 2009, according to industry analyst BIA/Kelsey. CBS Radio's WFAN in New York, the top-billing sports station in 2010, was among the top 10 stations overall in revenue for the 14th consecutive year. | |||||
| Station | Market (U.S. rank) |
Est. revenue 2010 ($000s) | Change (2009-10) | Owner | Current rights held |
| WFAN | New York (1) | $40,500 | 22.70% | CBS Radio Stations Inc. |
New York Mets, New Jersey Nets, New York Giants, New Jersey Devils |
| WEEI* | Boston (10) | $35,250 | 5.90% | Entercom Communications | Boston Red Sox, New England Revolution, Boston Celtics, Boston College |
| WIP* | Philadelphia (7) | $23,700 | 12.90% | CBS Radio Stations Inc. |
Philadelphia Phillies, Philadelphia 76ers, Philadelphia Eagles, Philadelphia Flyers |
| KNBR | San Francisco (4) | $21,600 | 4.30% | Cumulus Media | San Francisco Giants, San Jose Earthquakes, Golden State Warriors, San Francisco 49ers |
| KTCK | Dallas-Fort Worth (5) | $20,075 | 8.50% | Cumulus Media | Dallas Cowboys, Southern Methodist University |
| KSPN | Los Angeles (2) | $18,000 | 140.00% | Walt Disney Co. | Los Angeles Angels of Anaheim, Los Angeles Lakers, University of Southern California |
| WSCR | Chicago (3) | $15,000 | 8.70% | CBS Radio Stations Inc. |
Chicago White Sox, DePaul University, Northern Illinois University |
| WTEM | Washington, D.C. (8) | $14,000 | 11.10% | Red Zebra Broadcasting | Baltimore Orioles, Washington Redskins, George Mason University, Georgetown University |
| WBZ** | Boston (10) | $13,250 | 9.50% | CBS Radio Stations Inc. |
New England Revolution, New England Patriots, Boston Bruins |
| WMVP | Chicago (3) | $12,200 | 6.10% | Walt Disney Co. | Chicago Bulls |
| KRLD** | Dallas-Fort Worth (5) | $11,950 | 8.60% | CBS Radio Stations Inc. |
Dallas Cowboys, Texas Rangers, Texas A&M University |
| WJFK** | Washington, D.C. (8) | $10,500 | 2.90% | CBS Radio Stations Inc. |
Washington Nationals, Washington Wizards |
| KLAC | Los Angeles (2) | $10,300 | -31.30% | Clear Channel Communications | Los Angeles Dodgers, Los Angeles Galaxy, San Diego Chargers, Los Angeles Kings |
| WQXI | Atlanta (9) | $9,800 | 1.00% | Lincoln Financial Media Co. | Atlanta Falcons, AT&T Classic (golf), NCAA Chick-fil-A Bowl, Georgia Tech |
| WEPN | New York (1) | $7,500 | 59.60% | Walt Disney Co. | New York Knicks, New York Jets, New York Rangers |
| All sports stations | $689,846 | +9.0% | |||
| Note: All stations are AM, unless noted. *AM and FM share rights **FM station Source: BIA/Kelsey | |||||
| Man cave | ||||||||
| With an average age of 48, sports radio has one of the oldest listener bases on the airwaves, and with 74 percent of its listeners being male, it is the most gender-lopsided radio genre. | Men 18-34 | 17.9% | Men 21-54 | 51.9% | ||||
| Men 18-49 | 44.3% | Men 25-49 | 40.7% | |||||
| Men 21-34 | 16.3% | Men 25-54 | 49.8% | |||||
| Men 21-49 | 42.7% | All women 18+ | 26.2% | |||||
| Source: Scarborough Research | ||||||||
