SBJ/February 13-19, 2012/In-Depth

Sports radio by the numbers

No. of sports radio stations
2005 500
2006 520
2007 530
2008 547
2009 587
2010 634
2011 677
Source: Arbitron, Inside Radio (2011 figure)
   
Sports radio market share
2005 2.1%
2006 2.2
2007 2.3
2008 2.5
2009 3.2
2010 3.4
Source: Arbitron
   
Top team rights holders among sports radio ownership groups
Clear Channel 16 big league teams
CBS Radio 13
Entercom 7
ABC Radio 5
Bell Media 5
Source: SportsBusiness Journal analysis of
Arbitron data
revenue trends
Advertising revenue at sports radio stations was nearly $690 million in 2010, an increase of 9 percent over 2009, according to industry analyst BIA/Kelsey. CBS Radio's WFAN in New York, the top-billing sports station in 2010, was among the top 10 stations overall in revenue for the 14th consecutive year.
Station Market
(U.S. rank)
Est. revenue 2010 ($000s) Change (2009-10) Owner Current rights held
WFAN New York (1) $40,500 22.70% CBS Radio
Stations Inc.
New York Mets, New Jersey Nets, New York Giants, New Jersey Devils
WEEI* Boston (10) $35,250 5.90% Entercom Communications Boston Red Sox, New England Revolution, Boston Celtics, Boston College
WIP* Philadelphia (7) $23,700 12.90% CBS Radio
Stations Inc.
Philadelphia Phillies, Philadelphia 76ers, Philadelphia Eagles, Philadelphia Flyers
KNBR San Francisco (4) $21,600 4.30% Cumulus Media San Francisco Giants, San Jose Earthquakes, Golden State Warriors, San Francisco 49ers
KTCK Dallas-Fort Worth (5) $20,075 8.50% Cumulus Media Dallas Cowboys, Southern Methodist University
KSPN Los Angeles (2) $18,000 140.00% Walt Disney Co. Los Angeles Angels of Anaheim, Los Angeles Lakers, University of Southern California
WSCR Chicago (3) $15,000 8.70% CBS Radio
Stations Inc.
Chicago White Sox, DePaul University, Northern Illinois University
WTEM Washington, D.C. (8) $14,000 11.10% Red Zebra Broadcasting Baltimore Orioles, Washington Redskins, George Mason University, Georgetown University
WBZ** Boston (10) $13,250 9.50% CBS Radio
Stations Inc.
New England Revolution, New England Patriots, Boston Bruins
WMVP Chicago (3) $12,200 6.10% Walt Disney Co. Chicago Bulls
KRLD** Dallas-Fort Worth (5) $11,950 8.60% CBS Radio
Stations Inc.
Dallas Cowboys, Texas Rangers, Texas A&M University
WJFK** Washington, D.C. (8) $10,500 2.90% CBS Radio
Stations Inc.
Washington Nationals, Washington Wizards
KLAC Los Angeles (2) $10,300 -31.30% Clear Channel Communications Los Angeles Dodgers, Los Angeles Galaxy, San Diego Chargers, Los Angeles Kings
WQXI Atlanta (9) $9,800 1.00% Lincoln Financial Media Co. Atlanta Falcons, AT&T Classic (golf), NCAA Chick-fil-A Bowl, Georgia Tech
WEPN New York (1) $7,500 59.60% Walt Disney Co. New York Knicks, New York Jets, New York Rangers
All sports stations $689,846 +9.0%    
Note: All stations are AM, unless noted.    *AM and FM share rights    **FM station Source: BIA/Kelsey



Man cave
With an average age of 48, sports radio has one of the oldest listener bases on the airwaves, and with 74 percent of its listeners being male, it is the most gender-lopsided radio genre.   Men 18-34 17.9%   Men 21-54 51.9%
  Men 18-49 44.3%   Men 25-49 40.7%
  Men 21-34 16.3%   Men 25-54 49.8%
  Men 21-49 42.7%   All women 18+ 26.2%
    Source: Scarborough Research
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