SBJ/January 30-February 5, 2012/Research and Ratings
New data: Executives bullish on growth
Published January 30, 2012, Page 10
The “Industry Outlook” metric is compiled each month when Turnkey Sports & Entertainment surveys more than 1,200 senior-level sports executives about their confidence level regarding the next 12 months.
“The economy has rebounded; the sports industry has weathered labor turmoil; ratings are high, TV deals continue to escalate, players are signing big contracts; and corporations are gravitating back to sports marketing,” said Len Perna, president and CEO of Turnkey.
“The flow of money in the sports business has everyone abuzz. And on the horizon, there’s no obvious barrier to continued growth.”