Orlando City's high hopes Where next for MLS? MLS aiming high for next 20 NHL, union eye stronger Euro presence NBA hires Verizon exec to lead mobile Timeline: Two decades of MLS High stakes in NYC TV deals score with scheduling League shelves sensors program on hits TV success of worlds bodes well for USSA
Upcoming Conferences and Events
SBJ/January 30-February 5, 2012/Leagues and Governing Bodies
LPGA adds more players to personality-driven campaign
Published January 30, 2012, Page 9
|Serial tweeter @themichellewie stars in a spot with Suzann Pettersen.|
The production was done by Sacred Cow Advertising, Austin, Texas, the same group that initiated the brand campaign last year.
“The spots feature a really natural dialogue between the players and exposes more of what they’re about, in terms of their personalities,” said Jon Podany, the LPGA’s chief marketing officer. “Last year we featured a couple of players and this year there are a lot more. It really builds on what we started last year and we’re thrilled with the way the players deliver in these spots.”
Among the players featured: Brittany Lincicome, Paula Creamer, Natalie Gulbis, Suzann Pettersen, Na Yeon Choi, Wie and Pressel, along with highlights from last season.
Each spot ends with a player directing the viewer to the LPGA’s Twitter page, Facebook page or official website, LPGA.com.