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A combination of far fewer hotel rooms than a typical host city, two teams from large markets getting to the league’s championship game, and the NFL itself gobbling up most of the prime spaces has led to what executives are calling historically high prices for the Indianapolis Super Bowl.
All parties in the cash-rich NFL have benefited from the new collective-bargaining agreement, but the teams have especially and are well-positioned to improve their bottom lines as revenues balloon.
There are some of the same complaints about pricing and availability of party space in Indianapolis this week as there are about hotel rooms. However, for the most part, hospitality veterans are cheered by a Midwestern, downtown location, where people need things to do indoors.
The Detroit Pistons are eyeing the elimination of nearly half the 178 suites at the Palace of Auburn Hills as part of a major overhaul under new owner Tom Gores, who is working to put his own imprint on the franchise.
A year after signing a licensing deal with NASCAR, Wal-Mart is expanding its marketing activity in the sport by adding promotions in 500 additional stores this February and doubling its race market activities from a year ago.
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