‘Daytona Day’ back with new activation IndyCar steers marketing toward digital Licensing show looks for rise in numbers New ownership gives Dew Tour some pop Lefton Report: Chevron’s choice Fanatics into NBA replica jerseys ELeague holds steady on sponsorship pricing Courtside Ventures has active first year Richmond brings ticket focus home PBR expands list of licensees to 25
SBJ/January 16-22, 2012/Marketing and Sponsorship
John Isner says so long to the swoosh and hello to the gator
Published January 16, 2012, Page 6
Isner, 26, had worn Nike since even before his college days at the University of Georgia. His deal with Nike expired at the end of 2011.
|Isner signed with Lacoste as his deal with Nike expired at the end of 2011.
A Lacoste spokeswoman confirmed having a deal with Isner, noting via email that he would become “one of the Lacoste Ambassadors, both on and off the tennis court.”
Isner was ranked No. 17 worldwide last week. In addition to his height, he is perhaps best known for competing in the longest match ever played, at 2010 Wimbledon, winning a first-round encounter against Nicolas Mahut that stretched over three days and consumed 11 hours and five minutes.
Isner’s contract will guarantee him around mid-six figures annually, though performance could significantly increase the amounts well into the seven figures. The deal does not cover footwear, and Isner for the time being will continue to wear Nike sneakers.