January 9 - 15, 2012 Vol. 14 — No. 36

Top Stories

  • Behind the scenes at the NHL Winter Classic

    SportsBusiness Journal blanketed the 2012 NHL Winter Classic on game day, Jan. 2, at Philadelphia’s Citizens Bank Park to offer a glimpse of the event from the stakeholders’ perspective and a day in the life on the business side of this marquee event.

  • For BCS winner, licensing boom is just the start

    The winner of tonight’s BCS championship game between LSU and Alabama will hold more than a crystal trophy after the game. They’ll have their hands cupped to collect the millions in additional revenue that a national championship can bring.

  • Presidential seal: Inside golf's Humana Challenge

    How the Clinton Foundation and PGA Tour put together their unique partnership and saved one of the tour's legacy tournaments.

  • Leiweke sees another busy year for AEG

    Selling Farmers Field naming rights was AEG’s top headline for 2011 but by no means the company’s only story to tell. President and CEO Tim Leiweke says several new projects mean the pace won’t be slowing down in 2012.

  • Cup teams open 2012 with excess inventory

    NASCAR teams started the year with three times more primary sponsorship inventory to sell than a year ago. Six of the top-tier Sprint Cup teams have primary sponsorships available for a combined 90-plus races this year.

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