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Cable customers in Austin, Texas, don’t have access to their hometown University of Texas’ Longhorn Network. But starting next fall, those Texas subscribers will be able to see plenty of the Longhorns’ bitter rival through hours of University of Oklahoma-branded programming, thanks to a deal that’s close to being signed with Fox Sports.
Storytellers, entrepreneurs, risk-takers and colorful personalities make up the 2012 class of The Champions: Pioneers & Innovators in Sports Business, an award from SportsBusiness Journal/Daily recognizing the architects and builders of sports.
The power of research at the all-sports giant can be seen in its leadership position with organizations supporting the media advertising market. ESPN also has established that cross-media usage does not dilute its audience, it just adds to it.
Network and its new sports division leader see an opening in the long-running battle with HBO over boxing's big events.