December 19 - 25, 2011 Vol. 14 — No. 34

Top Stories

  • Bridgestone's traction plan

    With a PGA Tour deal, naming rights at an NHL arena, and title sponsorship of the Super Bowl Halftime Show and the NHL Winter Classic, Bridgestone now is adding athletes in an effort to reposition a brand that is perceived as a bit stodgy relative to its competition.

  • The big shop: This time, it’s personalized

    Look on any sports licensing retailer's website and there’s a remarkable amount of both apparel and non-apparel licensed merchandise that can be ordered with your choice of names, colors and designs. With a holiday shopping list of names and matching team affinities, we set out to investigate what has clearly become more than a niche business.

  • NASCAR to buy its digital rights back from Turner

    NASCAR is close to reaching an agreement to buy its digital rights back from Turner Sports, a move that could see the sanctioning body manage its own digital business as soon as 2013.

  • NBA sports healthy ticket renewal rate

    The NBA will begin the lockout-shortened 2011-12 season with its number of returning full-season-ticket customers on par with last year, a robust figure considering the labor battle that left teams in a marketing lurch.

  • 2011: The Year In Review

    We look back on the stories, people, events and deals that made up the year in sports business.

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