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SBJ/December 12-18, 2011/Media
Survey: Sports fans embrace location-based social media platforms
Published December 12, 2011, Page 6
By comparison, a recent Forrester Research survey showed about 5 percent of U.S. adults with online access and mobile phones have used a check-in service at least once a month.
The data give additional credence to anecdotal suggestions thus far by check-in service companies that sports fans represent a powerful group of early adopters to this emerging wing of social media.
“This suggests a powerful target for sports marketers,” said Pat Coyle, Coyle Media Inc. president. “The fan interest is certainly there, provided teams are giving them a real reason, and meaningful benefits to use these services. It’s all still very early days for location-based [social media], but this data gives more support that it’s worth trying.”