SBJ/November 28-December 4, 2011/Reader Survey

About you and the industry, Reader Survey 2011

Super Bowl you’d most want to attend

New Orleans (2013) 45.3%
New York (2014) 43.9%
Indianapolis (2012) 10.9%

Respondents: 2,120


Most influential person in sports business

Roger Goodell 32.7%
George Bodenheimer 17.3%
Tim Leiweke 6.0%
Bud Selig 5.7%

Respondents: 2,181

Most powerful brand in sports

ESPN 31.3%
Nike 25.1%
New York Yankees 16.2%
Manchester United 6.2%

Respondents: 2,181

Biggest sports business story of the year

NFL owners and players reach a new labor deal 39.6%
Los Angeles Dodgers fall into bankruptcy 9.9%
College rights fees soar, with Pac-12
and Big 12 latest to get major increases
9.0%
NBC bets big to keep Olympic rights 7.2%

Respondents: 2,152

Biggest threat to sports

Rising ticket prices 22.9%
Disconnect with fan base 19.4%
Inflated athlete salaries 18.3%
Improvements to the in-home
viewing experience hurting attendance
14.9%

Respondents: 2,147

 

Are you active on social media?

Facebook 75.6%
Twitter 58.3%
LinkedIn 57.8%
YouTube 35.2%
FourSquare 9.2%
Blogger 8.1%
Tumblr 3.0%
No 11.5%

Respondents: 2,152


Feeling about the state of the sports business over the next five years

Very optimistic 34.4%
Somewhat optimistic 47.4%
Neither optimistic nor pessimistic 10.8%
Somewhat pessimistic 6.5%
Very pessimistic 0.5%
No opinion 0.6%

Respondents: 2,156

Most marketable athlete

Tom Brady 20.6%
Peyton Manning 15.0%
Derek Jeter 13.8%
Aaron Rodgers 9.7%
LeBron James 8.1%

Respondents: 2,181

Best sports event to attend

Super Bowl 19.9%
FIFA World Cup 13.1%
NCAA Final Four 10.1%
Stanley Cup Final 8.5%
Summer Olympics 8.5%
World Series 8.0%
Masters 7.0%

Respondents: 2,181

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