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Reader Survey

About you and the industry, Reader Survey 2011

Super Bowl you’d most want to attend

New Orleans (2013) 45.3%
New York (2014) 43.9%
Indianapolis (2012) 10.9%

Respondents: 2,120


Most influential person in sports business

Roger Goodell 32.7%
George Bodenheimer 17.3%
Tim Leiweke 6.0%
Bud Selig 5.7%

Respondents: 2,181

Most powerful brand in sports

ESPN 31.3%
Nike 25.1%
New York Yankees 16.2%
Manchester United 6.2%

Respondents: 2,181

Biggest sports business story of the year

NFL owners and players reach a new labor deal 39.6%
Los Angeles Dodgers fall into bankruptcy 9.9%
College rights fees soar, with Pac-12
and Big 12 latest to get major increases		 9.0%
NBC bets big to keep Olympic rights 7.2%

Respondents: 2,152

Biggest threat to sports

Rising ticket prices 22.9%
Disconnect with fan base 19.4%
Inflated athlete salaries 18.3%
Improvements to the in-home
viewing experience hurting attendance		 14.9%

Respondents: 2,147

 

Are you active on social media?

Facebook 75.6%
Twitter 58.3%
LinkedIn 57.8%
YouTube 35.2%
FourSquare 9.2%
Blogger 8.1%
Tumblr 3.0%
No 11.5%

Respondents: 2,152


Feeling about the state of the sports business over the next five years

Very optimistic 34.4%
Somewhat optimistic 47.4%
Neither optimistic nor pessimistic 10.8%
Somewhat pessimistic 6.5%
Very pessimistic 0.5%
No opinion 0.6%

Respondents: 2,156

Most marketable athlete

Tom Brady 20.6%
Peyton Manning 15.0%
Derek Jeter 13.8%
Aaron Rodgers 9.7%
LeBron James 8.1%

Respondents: 2,181

Best sports event to attend

Super Bowl 19.9%
FIFA World Cup 13.1%
NCAA Final Four 10.1%
Stanley Cup Final 8.5%
Summer Olympics 8.5%
World Series 8.0%
Masters 7.0%

Respondents: 2,181

ADDITIONAL SECTIONS
PODCASTS

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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