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SBJ/November 28-December 4, 2011/Reader Survey
NBA, Reader Survey 2011
Published November 28, 2011, Page 24
Most effective NBA team owner
| Mark Cuban (Dallas Mavericks) | 44.1% |
| Jerry Buss (Los Angeles Lakers) | 20.1% |
| Peter Holt (San Antonio Spurs) | 4.8% |
| Micky Arison (Miami Heat) | 4.7% |
Respondents: 1,203
NBA team that has shown the most innovation in its business practices
| Dallas Mavericks | 23.5% |
| Miami Heat | 8.3% |
| Los Angeles Lakers | 7.3% |
| Oklahoma City Thunder | 7.1% |
Respondents: 1,203
What the next five years hold for the Sacramento Kings and the New Orleans Hornets
| Both teams will relocate | 32.2% |
| The Kings will relocate | 29.9% |
| Both teams will stay put | 18.1% |
| The Hornets will relocate | 11.1% |
Respondents: 1,175
Sponsor that does the best job activating around the NBA
| Nike | 23.7% |
| Kia Motors | 21.6% |
| Coca-Cola (Sprite, Minute Maid, Dasani) | 13.4% |
| PepsiCo (Gatorade) | 12.0% |
Respondents: 1,203
Least effective NBA team owner
| Donald Sterling (Los Angeles Clippers) | 22.9% |
| James Dolan (New York Knicks) | 16.4% |
| Maple Leaf Sports + Entertainment (Toronto Raptors) | 6.0% |
| Dan Gilbert (Cleveland Cavaliers) | 5.7% |
| Gavin and Joe Maloof (Sacramento Kings) | 5.7% |
Respondents: 1,203
The NBA’s 2011-12 season will
| Start on time | 2.9% |
| Start at the New Year | 44.4% |
| Start in late February | 18.4% |
| Be canceled | 30.8% |
Note: Survey was taken prior to the original start
date of the 2011-12 NBA season
Respondents: 1,186
Feelings about the Miami Heat
| Could never root for the Big 3 |
49.3% |
| Neutral | 31.8% |
| Heat’s Big 3 — best thing for the NBA |
13.7% |
Respondents: 1,183
