Reader Survey

Best of the rest, Reader Survey 2011

11.28.2011

Golf tour best positioned for growth

PGA Tour	48.6%
European Tour	20.3%
LPGA	12.9%
Champions Tour	9.3%
Asian Tour	8.9%

Respondents: 1,024

Most progressive tennis property

ATP	29.3%
USTA	24.4%
WTA	10.1%

Respondents: 1,036

Biggest challenge facing professional tennis

Creating more interest outside the Grand Slams	45.5%
Developing more widely known stars	37.9%
Television ratings	9.7%
International growth	2.0%
Sponsorship sales	1.6%

Respondents: 1,055

The biggest benefit of MTV’s sale of Alli Sports, the organization behind the Dew Tour, to Comcast NBC will be

More programming of the tour as it begins to be shown on Comcast-owned Versus and regional sports networks	46.0%
More focus and strategic direction for the tour	20.5%
Improved website and digital content for the tour	6.1%

Respondents: 999

Grade the leadership of Chairman Larry Probst and CEO Scott Blackmun at the USOC

A	10.2%
B	42.1%
C	35.5%
D	8.7%
F	3.5%

Respondents: 998

Biggest challenge facing professional golf

Tiger Woods not returning to winning form	41.7%
Developing young stars	27.7%
TV ratings	12.4%
Convincing top players to enter more tournaments	11.7%
Managing international growth	4.7%

Respondents: 1,071

If you represented a brand, which of the following global properties would you most want to be associated with?

FIFA World Cup	52.3%
Summer Olympics	36.1%
Winter Olympics	11.6%

Respondents: 1,080

Will have the biggest impact on the growth of the X Games brand

Creating a bid process to host international X Games	48.7%
The availability of X Games content on ESPN3 and WatchESPN	34.7%
Travis Pastrana’s planned move to NASCAR	16.6%

Respondents: 818

In paying $4.38 billion for Olympic rights, Comcast

Overpaid	62.2%
Got a fair deal	32.7%
Got a bargain	5.1%

Respondents: 1,061

Growth potential for action sports

Still has room for growth	56.3%
Has already peaked	31.7%
On the decline	7.8%

Respondents: 1,068

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