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SBJ/November 21-27, 2011/Media
CSN Philadelphia enters partnership with suburban newspapers
Published November 21, 2011, Page 4
Comcast SportsNet Philadelphia has signed a multiyear online content and sales partnership with Calkins Media, publisher of the major suburban Philadelphia newspapers.
The pact involves CSNPhilly.com providing news coverage of the area’s professional sports teams for phillyburbs.com. Phillyburbs.com will lead high school sports coverage for CSNPhilly.com and help develop a high school sports show set to debut this winter on the Comcast Network. The show will feature writers from The Bucks County [Pa.] Courier-Times, The Doylestown [Pa.] Intelligencer and the Burlington County [N.J.] Times.
Financial terms were not disclosed, but the two companies will participate in a revenue-sharing agreement based on advertising for the co-branded content areas. Both CSN Philadelphia and Calkins Media will sell against the shared properties.
“This is something where I could definitely foresee this structure going to scale and being a future business model for our other [CSN] markets,” said Todd Berman, Comcast SportsNet senior director of digital media.
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The pact involves CSNPhilly.com providing news coverage of the area’s professional sports teams for phillyburbs.com. Phillyburbs.com will lead high school sports coverage for CSNPhilly.com and help develop a high school sports show set to debut this winter on the Comcast Network. The show will feature writers from The Bucks County [Pa.] Courier-Times, The Doylestown [Pa.] Intelligencer and the Burlington County [N.J.] Times.
Financial terms were not disclosed, but the two companies will participate in a revenue-sharing agreement based on advertising for the co-branded content areas. Both CSN Philadelphia and Calkins Media will sell against the shared properties.
“This is something where I could definitely foresee this structure going to scale and being a future business model for our other [CSN] markets,” said Todd Berman, Comcast SportsNet senior director of digital media.
