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SBJ/November 21-27, 2011/Idea Innovators
Nan Zi Wang, Comcast Sports Group
Published November 21, 2011, Page 18
Nan Zi Wang
Comcast Sports Group
“It doesn’t have to be better,” Zi said. “It has to be different. It has to feel fresh. Different and fresh is a better look.”
Typically, networks look to change their graphics every two years, Zi said. The biggest challenge is to create a graphics package that is unique to every network while making them all carry a similar feel.
“They have to share the same ID,” he said. “But at the same time we want to make them different.”
Zi said his group started the process by studying how every other channel lays out its graphics on-screen.
“You have to look at everyone else, like ESPN and TNT,” he said. “Then you have to come up with something totally different.”
Zi’s group started the process of changing graphics by drawing a storyboard. Once that step was complete, he turned those images into rough animation before finalizing the graphics. It’s about a six-month process, he said.
The results have won Zi plaudits in markets where Comcast operates channels.
“Zi and his team have been instrumental in creating a high-quality look and feel for our games, which has enhanced the experience for fans,” said Kurt Kehl, Monumental Sports senior vice president of corporate communications and chief communications officer. “We are continually impressed with the visual presentation of Comcast SportsNet’s coverage of the Caps and Wizards.”