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SBJ/November 21-27, 2011/Idea Innovators
Michael Her, NeuLion
Published November 21, 2011, Page 23
Executive Vice President, Research and Development
Michael Her, NeuLion’s executive vice president of research and development, has been a key figure in that run-up of clients, leading the creation of a wide array of streaming media and mobile products now helping redefine how digital content is consumed. Among the specific online video products developed and powered by Her and NeuLion are the NFL’s Game Pass and Game Rewind, NHL GameCenter and MLS’s MatchDay Live.
“What we’ve done in each of these league and team relationships is take a long time to understand their business needs, and put those goals together with our newest products,” Her said.
In addition to streaming to computers, smartphones and tablets, Her and NeuLion also are aggressively exploring TV Everywhere concepts by streaming through connected TVs and over-the-top boxes such as Roku, Boxee and through video game consoles.
“Every new year, every new season with each of our league and team partners, we essentially have to start from scratch and completely revamp,” Her said. “The development cycles are so fast, you absolutely cannot stand still.”