SBJ/November 21-27, 2011/Idea Innovators
Bruce Goldfeder, CBS Sports
Published November 21, 2011, Page 21
Vice President of Engineering
The U.S. Open wasn’t the first 3-D event produced by the network. CBS had delivered the 2010 Final Four in 3-D earlier in the year.
But the U.S. Open presented the first time it shot the action with a Cameron-Pace Group system that used a 3-D camera attached to a regular 2-D camera. Previously, telecasts had to use two cameras side-by-side.
In addition to figuring out the best camera positions — always a challenge with 3-D telecasts — Goldfeder also had to figure out the best way to put graphics on-screen. It was a challenge for which Goldfeder, who was part of the NFL’s first HD telecast on CBS in 1999, was well-suited.
“Bruce Goldfeder has the unique ability to take production dreams and turn them into engineering realities,” said Ken Aagaard, CBS Sports’ executive vice president of operations, engineering and production services. “Whether it is a specialty camera or an important technical back-end infrastructure project, you always want to know that Bruce is leading the way.”
Goldfeder said the collaborative process at CBS helps bring technical dreams to TV screens.
“In this job, you throw a lot of things against the wall,” Goldfeder said. “Production people come up with an idea, and we try to bring it into the shows.”