SBJ/November 21-27, 2011/Idea Innovators

Bruce Goldfeder, CBS Sports

Photo by: TIMOTHY KURATEK / CBS

Define innovation: Innovation is taking new ideas and technologies and making them useful to the operations and production teams which translate to enhancements in our viewer’s experience.

What’s the innovation you’re most proud of? The innovation I am most proud of is unifying CBS Sports’ digital file format and making the files available to all remotes, including studio shows and editing. This has enabled us to streamline our productions and better utilize our assets.

What’s the future of your industry? We are at a crossroad in the sports broadcasting industry and the future looks very promising. We have entered an age where content is king, where distribution and sharing is of the utmost importance, and where we now have the tools to accomplish all of this.

What inspires you? Identifying problems and using new technology to solve them.


Bruce Goldfeder

Vice President of Engineering
CBS Sports

When CBS Sports wanted to produce an event in 3-D, it called on its director of engineering, Bruce Goldfeder, to help incorporate the technology for the 2010 U.S. Open. The end result was the network picked up an Emmy Award for technical achievement based on that coverage.

The U.S. Open wasn’t the first 3-D event produced by the network. CBS had delivered the 2010 Final Four in 3-D earlier in the year.

But the U.S. Open presented the first time it shot the action with a Cameron-Pace Group system that used a 3-D camera attached to a regular 2-D camera. Previously, telecasts had to use two cameras side-by-side.

In addition to figuring out the best camera positions — always a challenge with 3-D telecasts — Goldfeder also had to figure out the best way to put graphics on-screen. It was a challenge for which Goldfeder, who was part of the NFL’s first HD telecast on CBS in 1999, was well-suited.

“Bruce Goldfeder has the unique ability to take production dreams and turn them into engineering realities,” said Ken Aagaard, CBS Sports’ executive vice president of operations, engineering and production services. “Whether it is a specialty camera or an important technical back-end infrastructure project, you always want to know that Bruce is leading the way.”

Goldfeder said the collaborative process at CBS helps bring technical dreams to TV screens.

“In this job, you throw a lot of things against the wall,” Goldfeder said. “Production people come up with an idea, and we try to bring it into the shows.”

— John Ourand

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