SBJ/November 21-27, 2011/Idea Innovators
Alex Blum, KIT Digital
Published November 21, 2011, Page 20
Chief Operating Officer
But Alex Blum, chief operating officer of KIT Digital, has broken through the noise of social media to establish an early leadership position in the emerging and critically important space. Aiding key clients such as the NBA, Washington Redskins and Liverpool FC, Blum has helped lead the creation of a wide variety of social media hubs, microsites, Facebook experiences, and custom applications and tools that more closely connect fans with their favorite teams and sports, and critically, monetize against that fan passion.
“Sports by definition is social,” Blum said. “In pretty much anything we’ve ever done, the adoption rates for our sports clients have been greater than those in other content areas.”
Blum, a former executive with AOL and Jump TV, previously ran New York-based social publishing platform developer KickApps before the Prague-based KIT Digital acquired that company earlier this year. Now, Blum is helping blend KickApps’ social media tools with KIT Digital’s base in IPTV to create a new level of interactive television.
“Live TV also has a very high social media quotient, and technology is now catching up to the original vision of doing some very interesting and powerful things socially around live video,” Blum said.