SBJ/October 17-23, 2011/Franchises

New Suns president has brand, promotion experience

The Phoenix Suns are turning to former Henkel Consumer Goods CEO Brad Casper to run the team’s business operations.

Suns owner Robert Sarver hired Casper as the club’s new team president of business operations.

JIM POULIN / PHOENIX
BUSINESS JOURNAL

Brad Casper was CEO of Henkel Consumer Goods.
Casper replaces Rick Welts, who resigned from the Suns in early September and was recently hired as Golden State Warriors president and COO.

Casper left Henkel in August of last year after leading the Scottsdale, Ariz.-based unit since 2005. Henkel’s brands include Dial soap and Right Guard.

Sarver said he liked Casper’s experience with brand management and promotion. He also said Casper has experience doing business in Asia, a key NBA growth market.

Suns Vice Chairman Sam Garvin suggested Casper for the post, Sarver said.

With Casper’s hiring, Jason Rowley, who had been serving as interim president, was promoted to chief operating officer. He remains the team’s legal counsel.

Casper’s résumé also includes stints with Procter & Gamble and serving on the boards of the Greater Phoenix Economic Council and Greater Phoenix Leadership. He does not have previous professional sports experience.

Mike Sunnucks writes for the Phoenix Business Journal, an affiliated publication.

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