SBJ/October 17-23, 2011/Coast to Coast

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  • A boost for Under Armour greenway

    BALTIMORE
    Under Armour greenway gets boost

    Under Armour’s plans for building a greenway stretching from its Tide Point campus to Fort McHenry got a boost when the city’s planning commission approved expanding the boundaries of a special financing district that would help pay for it. The commission approved a plan that would add a building and a parking lot to an existing tax increment financing deal already in place for neighborhood development.

    BOSTON

    JORDAN'S FURNITURE
    Jordan’s President Eliot Tatelman gets into the Bruins spirit to promote business.
    Furniture store laces up with Bruins
    Jordan’s Furniture launched “The Big Check” promotion with the Boston Bruins. If the Bruins win the Stanley Cup, customers get their furniture (purchased by Oct. 30) for free. Jordan’s is running a TV, radio and online campaign to support the promotion, which includes company President and CEO Eliot Tatelman donning a Bruins uniform.

    BUFFALO
    Sabres sign Noco Energy

    Noco Energy Corp. signed on to be a corporate sponsor of the Buffalo Sabres. The company’s iconic green and orange logo and “At Home, At Work, and On the Go!” tag line is painted near center ice at First Niagara Center. Noco is using its Sabres partnership to promote its energy services as well as its string of gas stations and convenience stores.

    CLEVELAND
    Monsters mark 5th season, millionth fan

    The AHL Lake Erie Monsters worked with FirstEnergy Solutions to give five fans in attendance on opening night, Oct. 7, free electricity for a year. Every fan whose ticket was scanned entering Quicken Loans Arena was entered into the drawing, as well as people that registered ahead of time online. The team, now in their fifth season, also welcomed their 1 millionth fan to the game. The fan received complimentary season tickets for this year, as well as a Monsters jersey with the number 1 on it and “Millionth” as the nameplate.

    COLUMBUS
    COLUMBUS CREW
    Pink scarves were held high at halftime to promote breast cancer awareness.
    Crew fans form human ribbon

    The Columbus Crew partnered with OhioHealth and MLS W.O.R.K.S. to recognize Breast Cancer Awareness Month. On Oct. 2, fans attending the club’s regular-season home finale against D.C. United received a pink “Boot Breast Cancer” scarf. In addition, a human pink ribbon was formed on the field at halftime, comprising people affected by breast cancer and their families and friends.

    Jackets renew with Toyota
    The Columbus Blue Jackets renewed their corporate partnership with the Central Ohio Toyota Dealers. Toyota has been a team partner since the 2005-06 season. The partnership continues branding rights to the Toyota Party Tower, which includes four levels of suite-style seating for groups of 24 or 48 people. The agreement also includes in-arena messaging and broadcast inventory.

    DENVER
    DENVER NUGGETS
    Recycling kiosks at Pepsi Center can be found among other interactive elements.
    Arena installs Dream Machine kiosks

    The Pepsi Center is the first facility in the state to host PepsiCo’s Dream Machine recycling program. The recycling initiative was created by PepsiCo in partnership with Waste Management. The kiosks are computerized receptacles that include a personal reward system, powered by Greenopolis, which allows users to earn points for every bottle or can they recycle.

    DETROIT
    Red Wings keep eye on energy

    The Detroit Red Wings partnered with DTE Energy to “Light the Lamp” and promote energy efficiency every time they score a goal at Joe Louis Arena this season. Eight scoreboard bulbs and both goal lamps at the arena were retired in favor of new LEDs. The new light bulbs use less power and have a longer lifespan than traditional bulbs.

    GRAND JUNCTION, COLO.
    City believes in ghosts

    The city of Grand Junction, Colo., is working to get a minor league baseball team to relocate. The team most likely to make the move is the Casper Ghosts from Wyoming, part of the Pioneer League. The Ghosts were purchased earlier this year by Dick and Charlie Monfort, co-owners of the Colorado Rockies.

    HOUSTON
    Texans, KILT sign long-term extension

    CBS Radio’s KILT-AM and KILT-FM will remain the Houston Texans’ flagship station for the next 10 years under a new contract that takes effect next March, according to a report in the Houston Chronicle. Games will air on both the AM and FM frequencies.

    INDIANAPOLIS
    Conference signs graphics supplier

    The Horizon League signed a three-year agreement with Sport Graphics Inc., an Indianapolis-based company, as the exclusive supplier of all signage and graphics work for the Indianapolis-based conference and its championships. The agreement was negotiated by IMG College.

    LOS ANGELES
    Dodgers, Clear Channel agree to terms

    The Los Angeles Dodgers agreed to terms with Clear Channel Communications on an integrated marketing agreement. The multiyear contract, to run through 2014, will grant AM 570 Fox Sports L.A. the English-language radio broadcast rights.

    MINNEAPOLIS-ST. PAUL

    AT&T blankets arena with Wi-Fi

    Xcel Energy Center visitors now have access to AT&T Wi-Fi from their seats, using any Wi-Fi enabled device. Inside the facility, there are 274 Wi-Fi access points covering seats, concession stands and concourse areas.

    NASHVILLE
    Predators partner with Skyview

    The Nashville Predators formed a multiyear partnership with Skyview Networks for their broadcast solutions services. The Predators will use the Skyview systems to integrate all aspects of the team’s radio broadcasts to provide the sales, traffic and broadcast departments with one combined, open platform.

    Race names benefiting charity
    St. Jude Children’s Research Hospital will be the official benefiting charity of the Country Music Marathon. The 2012 event, organized by Competitor Group, will be rebranded as the St. Jude Country Music Marathon & 1/2 Marathon presented by Nissan and is scheduled for April 28.

    NEW YORK
    Rangers, VW extend partnership

    The New York Rangers and Volkswagen of America extended their multiplatform marketing partnership for this season, including in-arena, online and on-air activation. The “Shoot. Score. Drive.” challenge includes the chance to win 10 different Volkswagen vehicles throughout the season.

    PHOENIX
    DAVID ARRIGO
    Toronto-based artist David Arrigo has painted masks for numerous NHL goalies.
    Goalie honoring Tillman with mask

    Phoenix Coyotes goalie Jason LaBarbera will wear a mask this season honoring Pat Tillman, the former Arizona State and Arizona Cardinals player who enlisted after 9/11 and died in Afghanistan. LaBarbera also will donate $420 for every win to the Pat Tillman Foundation. Tillman wore No. 42 while at Arizona State.

    SAN ANTONIO
    Outback Bowl nears $100 million

    The Outback Bowl will eclipse the $100 million milestone in contributions to higher education over its history with the 2012 game. The bowl will provide a combined $7 million to the 24 universities in the Southeastern and Big Ten conferences this year. The 2012 game is set for Jan. 2.

    WASHINGTON, D.C.
    MMA fantasy game launched

    FightMetric, the official statistics provider of the UFC, launched the first statistics-based MMA fantasy sports game, called MMA Salary Cap Challenge. The game is available at www.mmasalarycap.com. Players are given a budget for each MMA event to spend on the fighters competing on the televised portion. FightMetric is based in Washington, D.C.

    Send your Coast to Coast news to: CoastToCoast@sportsbusinessjournal.com or phone (704) 973-1436.

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