Ole Miss revs up rewards program Labor & Agents: George's sponsors stay Pepsi takes over as NBA sponsor Beacons deliver the message World Congress: Setting the scene 5 Questions: VenueNext CEO Plugged In: Rishi Nigam, Americrown The Lefton Report: NFL and daily fantasy What marketers can learn from baseball Bright House joins Orlando City roster
SBJ/October 17-23, 2011/Coast to CoastPrint All
Under Armour greenway gets boost
Under Armour’s plans for building a greenway stretching from its Tide Point campus to Fort McHenry got a boost when the city’s planning commission approved expanding the boundaries of a special financing district that would help pay for it. The commission approved a plan that would add a building and a parking lot to an existing tax increment financing deal already in place for neighborhood development.
Jordan’s President Eliot Tatelman gets into the Bruins spirit to promote business.
Jordan’s Furniture launched “The Big Check” promotion with the Boston Bruins. If the Bruins win the Stanley Cup, customers get their furniture (purchased by Oct. 30) for free. Jordan’s is running a TV, radio and online campaign to support the promotion, which includes company President and CEO Eliot Tatelman donning a Bruins uniform.
Sabres sign Noco Energy
Noco Energy Corp. signed on to be a corporate sponsor of the Buffalo Sabres. The company’s iconic green and orange logo and “At Home, At Work, and On the Go!” tag line is painted near center ice at First Niagara Center. Noco is using its Sabres partnership to promote its energy services as well as its string of gas stations and convenience stores.
Monsters mark 5th season, millionth fan
The AHL Lake Erie Monsters worked with FirstEnergy Solutions to give five fans in attendance on opening night, Oct. 7, free electricity for a year. Every fan whose ticket was scanned entering Quicken Loans Arena was entered into the drawing, as well as people that registered ahead of time online. The team, now in their fifth season, also welcomed their 1 millionth fan to the game. The fan received complimentary season tickets for this year, as well as a Monsters jersey with the number 1 on it and “Millionth” as the nameplate.
Pink scarves were held high at halftime to promote breast cancer awareness.
The Columbus Crew partnered with OhioHealth and MLS W.O.R.K.S. to recognize Breast Cancer Awareness Month. On Oct. 2, fans attending the club’s regular-season home finale against D.C. United received a pink “Boot Breast Cancer” scarf. In addition, a human pink ribbon was formed on the field at halftime, comprising people affected by breast cancer and their families and friends.
Jackets renew with Toyota
The Columbus Blue Jackets renewed their corporate partnership with the Central Ohio Toyota Dealers. Toyota has been a team partner since the 2005-06 season. The partnership continues branding rights to the Toyota Party Tower, which includes four levels of suite-style seating for groups of 24 or 48 people. The agreement also includes in-arena messaging and broadcast inventory.
Recycling kiosks at Pepsi Center can be found among other interactive elements.
The Pepsi Center is the first facility in the state to host PepsiCo’s Dream Machine recycling program. The recycling initiative was created by PepsiCo in partnership with Waste Management. The kiosks are computerized receptacles that include a personal reward system, powered by Greenopolis, which allows users to earn points for every bottle or can they recycle.
Red Wings keep eye on energy
The Detroit Red Wings partnered with DTE Energy to “Light the Lamp” and promote energy efficiency every time they score a goal at Joe Louis Arena this season. Eight scoreboard bulbs and both goal lamps at the arena were retired in favor of new LEDs. The new light bulbs use less power and have a longer lifespan than traditional bulbs.
GRAND JUNCTION, COLO.
City believes in ghosts
The city of Grand Junction, Colo., is working to get a minor league baseball team to relocate. The team most likely to make the move is the Casper Ghosts from Wyoming, part of the Pioneer League. The Ghosts were purchased earlier this year by Dick and Charlie Monfort, co-owners of the Colorado Rockies.
Texans, KILT sign long-term extension
CBS Radio’s KILT-AM and KILT-FM will remain the Houston Texans’ flagship station for the next 10 years under a new contract that takes effect next March, according to a report in the Houston Chronicle. Games will air on both the AM and FM frequencies.
Conference signs graphics supplier
The Horizon League signed a three-year agreement with Sport Graphics Inc., an Indianapolis-based company, as the exclusive supplier of all signage and graphics work for the Indianapolis-based conference and its championships. The agreement was negotiated by IMG College.
Dodgers, Clear Channel agree to terms
The Los Angeles Dodgers agreed to terms with Clear Channel Communications on an integrated marketing agreement. The multiyear contract, to run through 2014, will grant AM 570 Fox Sports L.A. the English-language radio broadcast rights.
AT&T blankets arena with Wi-Fi
Xcel Energy Center visitors now have access to AT&T Wi-Fi from their seats, using any Wi-Fi enabled device. Inside the facility, there are 274 Wi-Fi access points covering seats, concession stands and concourse areas.
Predators partner with Skyview
The Nashville Predators formed a multiyear partnership with Skyview Networks for their broadcast solutions services. The Predators will use the Skyview systems to integrate all aspects of the team’s radio broadcasts to provide the sales, traffic and broadcast departments with one combined, open platform.
Race names benefiting charity
St. Jude Children’s Research Hospital will be the official benefiting charity of the Country Music Marathon. The 2012 event, organized by Competitor Group, will be rebranded as the St. Jude Country Music Marathon & 1/2 Marathon presented by Nissan and is scheduled for April 28.
Rangers, VW extend partnership
The New York Rangers and Volkswagen of America extended their multiplatform marketing partnership for this season, including in-arena, online and on-air activation. The “Shoot. Score. Drive.” challenge includes the chance to win 10 different Volkswagen vehicles throughout the season.
Toronto-based artist David Arrigo has painted masks for numerous NHL goalies.
Phoenix Coyotes goalie Jason LaBarbera will wear a mask this season honoring Pat Tillman, the former Arizona State and Arizona Cardinals player who enlisted after 9/11 and died in Afghanistan. LaBarbera also will donate $420 for every win to the Pat Tillman Foundation. Tillman wore No. 42 while at Arizona State.
Outback Bowl nears $100 million
The Outback Bowl will eclipse the $100 million milestone in contributions to higher education over its history with the 2012 game. The bowl will provide a combined $7 million to the 24 universities in the Southeastern and Big Ten conferences this year. The 2012 game is set for Jan. 2.
MMA fantasy game launched
FightMetric, the official statistics provider of the UFC, launched the first statistics-based MMA fantasy sports game, called MMA Salary Cap Challenge. The game is available at www.mmasalarycap.com. Players are given a budget for each MMA event to spend on the fighters competing on the televised portion. FightMetric is based in Washington, D.C.
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